Brow Zings
Category:Makeup > Eyebrow Fillers & Shapers > Brow Powder/Wax
Last Updated:05.01.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

Brow Zings is housed in a compact with two coordinated brow colors (in a creamy wax and powder cake) along with two tiny but functional brushes and a mini pair of tweezers. It’s true that brushes this size are no match for those of standard length, but for travel or purse, what’s included here is workable and not scratchy or flimsy.

The non-greasy, wax-based color is good for tinting and grooming unruly brows, while the powder is for softer accenting or less dramatic shading. There are shades for light, medium and dark brows.

Brand Overview

Benefit At-A-Glance

Strengths: Worthwhile foundation and powder options; excellent assortments of blushes and a good bronzer; nice brow-enhancing options; several beautiful lip colors; excellent illuminating products.

Weaknesses: Skincare lacks impressive formulas and contains potentially irritating fragrance; concealers options fall short; lackluster lip balms and lip plumper.

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.

Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.

Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.

Benefit Makeup

It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

Member Comments
Summary of Member Comments
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Great product; have used for 15 years

The formulation is great on this. I would recommend starting at the end of the brow and working your way toward the nose to avoid applying too much. I have been using this product since I was 15. Instead of the included brushes, I use a large brush to speed up application. However - the tweezers are garbage. I really wish they would include a mini brow brush instead of tweezers. I tried using them and they only pulled out half of the hair. They are just too small to really do anything.

Reviewed by
Amanda C.
Easy on, easy off

What I liked about this product was that it is easy to use, easier than a pencil. Shaping your brow and controlling the amount of color is simple and the best part of this product. However, it comes off very easily over the course of a day. I have never been aware of touching my eyebrows before, but I notice that this is mostly gone by the end of the day where pencils stay on better.

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