Brow Zings
Last Updated:05.01.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

Brow Zings is housed in a compact with two coordinated brow colors (in a creamy wax and powder cake) along with two tiny but functional brushes and a mini pair of tweezers. It’s true that brushes this size are no match for those of standard length, but for travel or purse, what’s included here is workable and not scratchy or flimsy.

The non-greasy, wax-based color is good for tinting and grooming unruly brows, while the powder is for softer accenting or less dramatic shading. There are shades for light, medium and dark brows.

Brand Overview

Benefit At-A-Glance

Strengths: Worthwhile foundation and powder options; excellent assortments of blushes and a good bronzer; nice brow-enhancing options; several beautiful lip colors; excellent illuminating products.

Weaknesses: Skincare products could use more innovation (many contain potentially irritating fragrance and have bland formulas).

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.

Benefit's makeup philosophy is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.

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The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Great product; have used for 15 years

The formulation is great on this. I would recommend starting at the end of the brow and working your way toward the nose to avoid applying too much. I have been using this product since I was 15. Instead of the included brushes, I use a large brush to speed up application. However - the tweezers are garbage. I really wish they would include a mini brow brush instead of tweezers. I tried using them and they only pulled out half of the hair. They are just too small to really do anything.

Reviewed by
Amanda C.
Easy on, easy off

What I liked about this product was that it is easy to use, easier than a pencil. Shaping your brow and controlling the amount of color is simple and the best part of this product. However, it comes off very easily over the course of a day. I have never been aware of touching my eyebrows before, but I notice that this is mostly gone by the end of the day where pencils stay on better.

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