05.01.2013
0
4
Brows A-Go-Go
Rating
$38
Last Updated:05.01.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

Brows A-Go-Go brings together several of Benefit’s brow-enhancing products into one cardboard compact. Included are two shades of their Brow Zings powder, a sheer brown brow wax, a pressed yet creamy version of their Eye Bright pencil, a very tiny black eye pencil, mini tweezers, and a mini dual-sided synthetic-bristle brush. Benefit also included simple step-by-step instructions for shading and shaping the eyebrow area, a nice touch.

If only all of the products were as helpful as the paper instruction guide! The Brow Zings powder and wax are great, but only if you have light to medium brown brows. The pencil is utterly standard and almost too small to use (sharpen it once and you’ll be shocked at how much smaller it gets), as are the tools. The Eye Bright product is OK but its slightly greasy texture doesn’t last long; the Brow Highlighter Powder is pale pink with a strong iridescent finish that can look too contrasting next to dark brows (subdued shine is preferred).

Claims
Ingredients
Brand Overview

Benefit At-A-Glance

Strengths: Worthwhile foundation and powder options; excellent assortments of blushes and a good bronzer; nice brow-enhancing options; several beautiful lip colors; excellent illuminating products.

Weaknesses: Skincare products could use more innovation (many contain potentially irritating fragrance and have bland formulas).

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.

Benefit's makeup philosophy is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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