Dear John Dear Benefit: While I think many of your skin-care products have imaginative names and cute stories, I wish your formulas were just as beguiling and enticing. In most cases, they’re not, and Dear John is no exception. This facial cream is described as having “brains and beauty,” but in truth this product doesn’t have an intelligent formulation. An impressive moisturizer would include recognized, state-of-the-art skin-care ingredients and technology. Instead, this is a paltry mix of water, castor oil, thickeners, a tiny amount of vitamin E, and preservative. Everything else is present in amounts too small to matter, so you have to ask: How beneficial is that? Not in the least. This moisturizer isn’t terrible, just really disappointing. It would be OK for normal to dry skin, but it isn’t anything I would encourage you to consider over countless other more elegant formulations.
Loaded with active ingredients, this lustrous face cream is like a 'moisture magnet' for your skin. Use the cream day or night to moisturize and put lustre back into your complexion.
Water, Ricinus Communis (Castor) Seed Oil, C12-15 Alkyl Benzoate, Caprylic/Capric Triglyceride, Glyceryl Stearate, Cetyl Alcohol, Glycerin, Peg-40 Stearate, Cyclopentasiloxane, Cetearyl Alcohol, Tocopheryl Acetate, Phenoxyethanol, Octyldodecanol, Chlorphenesin, Methylparaben, Panthenol, Sodium Pca, Cyclohexasiloxane, Propylparaben, Fragrance, Butylparaben, Ethylparaben, Isobutylparaben, Sodium Hyaluronate, Linalool, Butylene Glycol, Propylene Glycol, Butylphenyl Methylpropional, Citric Acid, Althaea Officinalis Root Extract, Cucumis Sativus (Cucumber) Fruit Extract, Citronellol, Hexyl Cinnamal, Geraniol, Sodium Hydroxide
Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.
Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.
Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.
For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.
It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.