04.02.2015
5
12
Fakeup Hydrating Crease-Control Concealer
Rating
$24
Category:Makeup > Concealers & Highlighters > Stick Concealer
Last Updated:04.02.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

This fragrance-free stick concealer plus moisturizer is a gimmicky two-in-one product that ends up being twice as much work as a regular cream concealer. Fakeup comes in a twist-up, lipstick-like container, and has a ring of colorless moisturizer around the cream concealer in the middle. It's moisturizing as claimed, and can resist creasing for up to five hours, but the shade selection has options only for light to medium skin.

Furthermore, even if the convenience of an undereye moisturizer plus a concealer appeals to you, leave this one on the shelf because it actually ends up being more work—and potentially more money—than applying two products separately. The issue is that when Fakeup is applied directly from the tube, the application is streaky and uneven because the moisturizer and the concealer don't automatically blend together. It's easier to simply use a brush or clean fingertip to apply the moisturizer first, then the concealer, but why bother, especially when there are other moisturizing cream concealers that hydrate and also resist creasing—some of which cost less money than this one.

Pros:
  • Fragrance-free.
  • Moisturizing, but resists creasing for longer than you'd think.
Cons:
  • Limited shade range.
  • Inconvenient, streaky application.
  • A gimmicky two-in-one product that ends up being twice as much work.
Claims
Ingredients
Brand Overview

Benefit At-A-Glance

Strengths: Worthwhile foundation and powder options; excellent assortments of blushes and a good bronzer; nice brow-enhancing options; several beautiful lip colors; excellent illuminating products.

Weaknesses: Skincare lacks impressive formulas and contains potentially irritating fragrance; concealers options fall short; lackluster lip balms and lip plumper.

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.

Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.

Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.

Benefit Makeup

It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
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03.06.2015
Good for touching up

I use this product for touching up my eye contour area during the day. It's fairly hydrating and light coverage.

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Reviewed by
Ana R.
03.05.2015
Love this Product

I am 44 and have bags and some under eye wrinkles. I tried so many concealers and always ended up with a very dry looking finish under my eyes. After trying this product I am IN LOVE!!! I still use an eye cream but after applying my foundation I use this as underage concealer and highlighting for the "triangle of light" prior to setting with a small brush sprayed with Urban Decay All Nighter. Wears all day with NO CREASING!!! Love Love Love this stuff! Oily skin? Steer Clear.

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Reviewed by
becky n.
06.26.2014
love this

I love this stuff. I use my sephora airbrush #57 brush and smush it around on the tube and then apply. It looks very natural and stays hydrating without creasing.

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Reviewed by
Judy S.
05.30.2014
I love the texture, don't find it awkward to use

I disagree with the Beautypedia review. I have dry skin & wide, dark blue-purple circles under my eyes that are quite hard to minimize without becoming flaky - many concealers are too thick & dry. The moisturizer in Fakeup is fantastic, and also helps the stick glide smoothly over my skin. As with all concealers, you must pat with a finger or brush to blend, so I think PC is off-target making this task sound excessive. It does need light powder to avoid crease-settling and isn't full coverage.

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Recommend
Reviewed by
sandrift
04.08.2013
Not amazing, but not bad.

I have oily skin except around my eyes, where it's dry. I have to use an emollient moisturizer (PC's Skin Recovery serum with Moisture Boost on top) and let it sink in before I can apply concealer or it accentuates the dryness. I love Laura Mercier's Secret Concealer, but I have to use a brush to apply it so it's not convenient for travel. I keep Fake Up in my purse for when I'm on the go and it's great. The only downside is that it's yellow-based, and I prefer a salmon-tone for under eyes.

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BRIANNA V.
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