Firmology is sold as being “so sexy you’ll be tempted to call it ‘complexion lingerie,’ ” but it’s all talk. This is a standard, water- and silicone-based serum that contains light-reflecting pigments for a nice glow. The silicone makes skin feel silky, but you can find it in lots of other products—including many body lotions at the drugstore—so there’s no reason to consider this sounds-exciting-but-is-really-underwhelming product. By the way, the fragrance components in this product may cause a skin reaction if you’re not using it with an effective sunscreen.
THE toning & smoothing serum for face & neck-colleté, leaves skin radiant and silky to the touch. Rated "S" for sexy, Firmology is clinically proven to firm, tone, smooth and revitalize your complexion for a more youthful glow. Lightweight & oil-free, with a luminous light-reflecting pigment...this serum is so sexy you'll be tempted to call it "complexion lingerie"
Water, Dimethicone, Glycerin, Carbomer, Triethanolamine, Titanium Dioxide, Laminaria Cloustoni Extract, Tocopheryl Acetate, Sodium Polystyrene Sulfonate, Phenoxyethanol, Mica, Butylene Glycol, Stearic Acid, Sorbitan Stearate, Methylparaben, Disodium Edta, Propylene Glycol, Butylparaben, Fragrance, Ethylparaben, Chamomilla Recutita (Matricaria) Flower Extract, Hydrolyzed Soy Flour, Rubus Idaeus (Raspberry) Fruit Extract, Propylparaben, Isobutylparaben, Tin Oxide, Hexyl Cinnamal, Geraniol, Linalool, Limonene, Citronellol, Retinyl Palmitate, Tocopheryl, Bht
Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.
Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.
Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.
For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.
It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.