This pressed-powder foundation includes an in-part titanium dioxide sunscreen, so it does double duty and makes an excellent adjunct to your liquid foundation with sunscreen. It has a smooth, dry texture. Applied with a brush (but don’t use the one included in the compact; it’s awkward and applies powder unevenly) you get sheer coverage; applied with a sponge you get medium coverage and a soft matte finish that looks quite natural. If you’re using this to beef up the sun protection your foundation or moisturizer provides, it’s best applied with a sponge, and you can use a brush to dust off any excess powder. The shade range includes options for light to medium skin tones. The synthetic sunscreen actives may be a problem for use around the eyes, so use caution and don’t apply to the eye area if there are signs of irritation.
Note: Benefit has changed the packaging of "Hello Flawless!", and the new packaging no longer claims SPF 15 protection. However, we spoke with Benefit, who says there has been no change in the formula for this product, and that only the packaging has changed.
Active: Octinoxate (6%), Titanium Dioxide (1.59%), Oxybenzone (2%), Other: Talc, Silica, Mica, Nylon-12, Phenyl Trimethicone, Polyethylene, Isononyl Isononanoate, Lauroyl Lysine, Aluminum Distearate, Triethoxycaprylysilane, Phenoxyethanol, Disodium Stearoyl Glutamate, Ethylene/Acrylic Acid Copolymer, Methicone, Sodium Dehydroacetate, Alumina, Polymethyl Methacrylate, BHT; May Contain: Bismuth Oxychloride, Titanium Dioxide, Carmine, Iron Oxides.
Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.
Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.
Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.
For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.
It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.