Hello Flawless! Custom Powder Cover-Up
0.25 fl. oz. for $34
Last Updated:09.21.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

Hello Flawless! Custom Powder Cover-Up used to offer broad-spectrum SPF 15 (and in some stores you may still see this, until the original formula's inventory is sold through), but the revamped formula no longer boasts the benefit of sun protection. Even without it, this satin matte pressed powder has a lot to offer…as long as your skin isn't on the ultra-oily or very dry end of the spectrum.

Hello Flawless! can be applied in a sheer layer with a brush, or smoothed over skin with a sponge for medium coverage. Because the finely-milled, soft texture picks up generously on an applicator, start with less than you think you'll need to avoid overdoing it.

Although this powder has a lightly absorbent, soft matte feel, it's not exactly a slam-dunk for oily skin due to the fact that the mica-based formula leaves a subtle sheen. Don't get us wrong—it isn't shimmery, but even a subtle hint of shine can amplify an oil-prone complexion. If, on the other hand, you fall somewhere between normal to only slightly oily, or even slightly dry skin, Hello Flawless! is a beautiful, natural-looking powder to consider.

Other high notes include a fragrance-free formula and flattering shades for light to medium-tan skin tones. The mirrored box compact is handy for application on the go, and while the sponge and brush aren't of great quality, they can get you by in a pinch.

All in all, Hello Flawless! Custom Powder Cover-Up is an easy-to-blend powder that's a good choice for middle-of-the-road skin types and offers a customizable level of coverage!

Note: Despite the lack of SPF rating, this pressed powder foundation contains two sunscreen ingredients (ethylhexyl methoxycinnamate and benzophenone-3) that have the potential to be irritating if applied very close to the eyes—as one might do with this type of product. This isn't true for everyone, but pay attention to how your skin responds and if you notice stinging or eye area irritation, it may be from these ingredients.

  • Fragrance-free, finely milled pressed powder.
  • Natural-looking, satin matte finish.
  • Versatile coverage depending on how you apply it.
  • Flattering shades for light to medium-tan skin tones.
  • Not ideal for tempering shine, which is what most people with oily skin/oily areas expect powder to do.
Say "hello" to flawless NEW packaging! Now in an improved magnetic-close compact, this famous powder cover-up glides on naturally sheer and layers beautifully for customized coverage. Perfect for any skin type, the silky formula comes with a newly designed brush AND a sponge for any degree of coverage you desire.
Ingredients: Mica, Boron Nitride, Ethylhexyl Methoxycinnamate, Silica, Titanium Dioxide, Phenyl Trimethicone, Nylon-12, Benzophone-3, Octyldodecyl Stearoyl Stearate, Pentylene Glycol, Lauoyl Lysine, Stearic Acid, Isopropyl Titanium Triisostearate, Sodium Dehydroacetate, Talc, Alumina, Aluminum Hydroxide, Caprylyl Glycol, Sodium Lauroyl Aspartate, Zinc Chloride, BHT. May Contain: Red 6, Red 7, Red 7 Lake, Yellow 6, Yellow 6 Lake, Yellow 5, Yellow 5 Lake, Blue 1 Lake, Red 27, Red 27 Lake, Red 28 Lake, Red 30, Red 30 Lake, Ultramarines, Bismuth Oxychloride, Chromium Oxide Greens, Chromium Hydroxide Green, Iron Oxides, Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide
Brand Overview

Benefit At-A-Glance

Strengths: Worthwhile foundation and powder options; excellent assortments of blushes and a good bronzer; nice brow-enhancing options; several beautiful lip colors; excellent illuminating products.

Weaknesses: Skincare products could use more innovation (many contain potentially irritating fragrance and have bland formulas).

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.

Benefit's makeup philosophy is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Product not what it was?

Hi, I just wondered if anyone else has found this product is not as good as it used to be (before they changed the packaging and, I'm guessing the contents)? Several months ago I found the powder caked much more on my skin, and much more quickly, giving it a thick, gooey, uneven look, especially on the 'T zone' prone to oil. I thought maybe my skin had changed but I found an old product in old packaging on ebay and it was suddenly brilliant again. Any thoughts?

Reviewed by
Beautypedia Team Response

We haven't noticed this inconsistency but will check it out and update the review if needed.

Ingredients Have Changed..

Just got a new compact of this today and the ingredients have changed from those listed above. mica, boron nitride, ethyl methoxycinnamate, silica, titanium dioxide, phenyl trimethicone, nylon-12, benzophenone-3, octyldodecyl stearoyl stearate, pentylene glycol, lauroyl lysine, stearic acid, isopropyl titanium trisostearate, sodium dehydroacetate, talc, alumina, aluminum hydroxide, caprylyl glycol, sodium lauryl aspartate, zinc chloride, bht, may contain: red 6, red 7, red 7 lake, yellow 5, etc

Reviewed by
Beautypedia Team Response

Hey there!  Thanks for reaching out to us.  We confirmed your updated ingredient list via an a trip to Sephora yesterday.  It looks like they've also since removed the SPF 15 label -- too bad!  We'll work on getting this review updated soon.  Thank you for the information!

Best Beauty Buy!

This is a great product for oily/acne prone skin!

Reviewed by
Shivakami R.
Love this!

Hello Flawless was the first powder foundation I'd used. I discovered it at Sephora and have been a faithful user for about 4 years. I'm 64 and the powder continues to go on smoothly. It's light yet covers well. I love it!

Reviewed by
Katie W
my favorite!

This is my favorite powder foundation! The texture is silky smooth and I use it over a tinted moisturizer if I need more coverage.

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