It’s Potent! Eye Cream

by Benefit  
Price:
$34 - 0.5 fl. oz.
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Category:
Skin Care > Retinol Products > Eye Moisturizers
Last Updated:
4/21/2014
Jar Packaging:
Yes
Tested On Animals:
Yes

This standard eye cream’s label tells you what you want to hear (“fades dark circles,” “helps smooth fine lines”), but its formula is truly disappointing and it can’t deliver. An eye cream usually isn't necessary (check out More Info below to find out why), but if you’re intent on using one, this isn’t the one to consider.

The main problem with this cleverly named product is the amount of film-forming agent. As the second ingredient, it can make skin feel smoother and temporarily tighter, but it also puts your skin at risk of irritation. Irritation around the eyes makes wrinkles, sagging, and dark circles worse, not better! Maybe that’s what Benefit means by “It’s Potent!”?

The rest of the formula fails to impress; there’s more preservative and alcohol than state-of-the-art anti-aging ingredients, including the peptides that are supposed to improve dark circles.

Adding to the formulary woes is the fact that this eye cream is packaged in a jar, which won’t keep any of the potentially helpful ingredients stable. Please see More Info below to learn why jar packaging is a problem.

Pros:
  • None.
Cons:
  • Jar packaging.
  • High amount of film-forming agent is potentially irritating.
  • Contains only a dusting of anti-aging ingredients.
  • Like most eye creams on the market, this one can’t live up to its claims.
  • Completely ordinary, out-of-date formulation.

More Info:

All plant extracts, vitamins, antioxidants, and other state-of-the-art ingredients break down in the presence of air, so once a jar is opened and lets the air in, these important ingredients begin to deteriorate. Jars also are unsanitary because you’re dipping your fingers into them with each use, adding bacteria, which further deteriorate the beneficial ingredients.

Most eye creams aren't necessary. That's either because they are poorly formulated, contain nothing special for the eye area, or come in packaging that won't keep key ingredients stable. Just because the product is labeled as an eye cream doesn't mean it's good for your eye area; in fact, many can actually make matters worse.

There is much you can do to improve signs of aging around your eyes. Any product loaded with antioxidants, skin-repairing ingredients, skin-lightening ingredients, anti-inflammatory ingredients, and effective emollients will work wonders and those ingredients don't have to come from a product labeled as an eye cream.

You would be shocked how many eye creams lack even the most basic ingredients to help skin. For example, most eye creams don't contain sunscreen. During the day that is a serious problem because it leaves the skin around your eyes vulnerable to sun damage and this absolutely will make dark circles, puffiness, and wrinkles worse!

Whatever product you put around your eye area, regardless of what it is labeled, must be well formulated and appropriate for the skin type around your eyes! That may mean you need an eye cream, but you may also do just as well applying your regular facial moisturizer around your eyes.

It's potent! eye cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts including apple extract, known to help boost collagen, & loquat extract, known to help protect the skin from free radical damage.

Water, Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol, Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth-21, Linseed Extract, Hexyldecanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Steareth-2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Methylparaben, Alcohol, Palmitic Acid, Stearic Acid, Chlorphenesin, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Althaea Officinalis Root Extract, Sweet Almond Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Steareth-20, Tromethamine, Butylparaben, Ethylparaben, Wheat Protein, Propylene Glycol, Titanium Dioxide, Tetrasodium EDTA, Propylparaben, Oat Kernel Protein, Isobutylparaben, Cocoa Extract, Sodium Hyaluronate, Chlorhexidine Digluconate, Sanguisorba Officinalis Root Extract, Xanthan Gum, Phenoxyethanol, Pyrus Malus (Apple) Fruit Extract, Caprylic/Capric/Succin Triglyceride, Dipeptide-2, Potassium Sorbate, Eriobotrya Japonica Leaf Extract, Palmitoyl tetrapeptide-7, Plankton Extract

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.

Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.

Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.

Benefit Makeup

It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    1 / 4 Poor
  3. Would you recommend this product? (4 = Best)

    2 / 4 Average
Page of 1
  1. June W
    Reviewed on Saturday, July 26, 2014
    • Recommend
      3 / 4
    • Results
      3 / 4
    • Value
      2 / 4
    Good
    • I was given a free brow makeover for my birthday and enjoyed the feel of this product so much I bought some. So far (after a week) I'm very happy with the feel of it though can only see minimal visible difference. However it makes my eye area feel refreshed and gives a real morning lift to my 70 yr old eyes.

  2. KATHIE
    Reviewed on Sunday, June 15, 2014
    • Results
      1 / 4
    • Value
      1 / 4
    • Recommend
      1 / 4
    Bad product - do not buy
    • I just received a tiny jar of this at Sephora for free. I used it two days in a row and it burned the skin around my eyes. My skin got red, wrinkled and painful. Terrible product that should be pulled!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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