Longwear Powder Shadow

by Benefit  
Price:
$20 
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Category:
Makeup > Eyeshadows > Powder Eyeshadow
Last Updated:
6/20/2013
Jar Packaging:
No
Tested On Animals:
Yes

Longwear Powder Shadow isn't a bad eyeshadow by any means; it's just nothing special and overpriced for what you get. Benefit claims this shadow is long-wearing and that's true – it lasts several hours without fading, and that's always a good thing, but certainly not unique to this product!

Though the color selection is relatively small, it boasts a nice variety of shades and three different finishes – matte, satin, and sheen. Regardless of the finish you choose (and each is named accurately in terms of how it looks when applied), the main failing of this shadow is that it's a bit too powdery. Swiping your brush across the shadow pan causes a small swirl of powder dust (which shouldn't be the case, even for a powder product), and the powder has a tendency to fall onto the top of cheeks as you apply it, even after knocking excess powder off your brush. Not so bad if you're using one of the paler shades, but a definite drawback if you choose a darker color!

Pros:
  • Color lasts several hours without fading.
  • Good variety of shades in three different finishes.
Cons:
  • Shadow is a bit too powdery.
  • Shadow falls onto cheeks during application.
  • Expensive.

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.

Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.

Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.

Benefit Makeup

It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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