by Benefit  
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Makeup > Blushes > Liquid/Gel Blush
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Posietint is sold as a liquid blush and cheek stain similar to the company’s longstanding and ever-popular Benetint. It imparts a translucent flush of warm pink that stays put. The trouble (and major drawback) is with application: this sets to a stain almost immediately, so blending must be lightning-fast because it doesn’t budge easily once set. For that reason, using this as a sheer cheek tint is difficult.

However, using it as a long-wearing lip stain is an option, assuming you like the color. The brush applicator works well on lips, but its size means extra caution if lips are small.

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.

Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.

Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.

Benefit Makeup

It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Anonymous
    Reviewed on Thursday, March 20, 2014
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    I agree with Olivia....
    • I could never find a good powder blush that lasted all day. I'm obsessed with this stuff. It lasts all day and isn't oily or drying. Highly recommended!!!

  2. DANA M.
    Reviewed on Tuesday, November 19, 2013
    • Results
      3 / 4
    • Value
      2 / 4
    • Recommend
      3 / 4
    Too light as a lip stain but great as blush
    • Posietint is a nice light pink glow w/ minimal scent verses benetint dark rose flush (strong rose scent). The color lasts 8 hrs. In fact I prefer the Benetint rose red to the pastel pinky color of posietint & I am fair skinned. This product comes packaged like a bottle of nail polish including the brush that applies it. So if you blend w/fingertips they will also be pink for a time however you can remove easilly with a silicone make up remover as soap & water won't remove. As a lip stain no.

  3. OLIVIA F.
    Reviewed on Tuesday, December 18, 2012
    • Value
      3 / 4
    • Results
      4 / 4
    • Recommend
      4 / 4
    love it!
    • I'm obsessed with Posietint right now. I find that you don't need to be THAT quick to blend, and it blends easily. It leaves a lit from within pretty pink blush that lasts all day, unlike powders. I use it on my lips too. It goes on really lightly so you can build up the color if you want to. This is perfect for fair to light skin. I think it deserved a best rating just like how chacha tint did (and it's the same but a coral colour).

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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