05.02.2013
0
23
Remove It Makeup Remover
Rating
6 fl. oz. for $21
Category:Skin Care > Makeup Removers
Last Updated:05.02.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

This is a standard, but effective makeup remover that uses detergent cleansing agents and slip agents rather than oils or silicone to remove makeup. The fragrance-free formula is gentle and suitable for use around the eyes, but it’s expensive for what you get. Check out our Best Makeup Removers list for superior options at a lower price.

Pros:
  • Fragrance-free, gentle formula.
  • Does remove most types of makeup, but waterproof formulas won’t come off easily.
Cons:
  • Expensive.
  • Not the best for removing waterproof makeup, including waterproof mascara.
Claims

This convenient makeup remover effectively removes eye makeup, including long-wearing and waterproof formulas, with an oil-free, no-rinse formula.

Ingredients

Water, Butylene Glycol, Dipropylene Glycol, Poloxamer 184, Phenoxyethanol, Disodium Lauroamphodiacetate, Sodium Trideceth Sulfate, Sodium Citrate, Hexylene Glycol, Methylparaben, Citric Acid, Butylparaben, Ethylparaben, Chlorhexidine Digluconate, Isobutylparaben, Propylparaben

Brand Overview

Benefit At-A-Glance

Strengths: Worthwhile foundation and powder options; excellent assortments of blushes and a good bronzer; nice brow-enhancing options; several beautiful lip colors; excellent illuminating products.

Weaknesses: Skincare products could use more innovation (many contain potentially irritating fragrance and have bland formulas).

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.

Benefit's makeup philosophy is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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