Benefit

Benefit At-A-Glance

Strengths: Worthwhile foundation and powder options; excellent assortments of blushes and a good bronzer; nice brow-enhancing options; several beautiful lip colors; excellent illuminating products.

Weaknesses: Skincare lacks impressive formulas and contains potentially irritating fragrance; concealers options fall short; lackluster lip balms and lip plumper.

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.

Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.

Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.

Benefit Makeup

It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

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+ Rating Product Brand Category Price Size
Best “Hello Flawless” Oxygen Wow Broad Spectrum SPF 25 Brightening Sunscreen Makeup Benefit Liquid Foundation w/ Sunscreen  $36.00
Good Pocket Pal Benefit Lip Gloss  $20.00
Poor Prrrowl Iridescent Mascara Topcoat & Shimmering Lip Gloss (Discontinued) Benefit Specialty Makeup Products  $28.00
Good Creaseless Cream Eyeshadow/Liner Benefit Cream/Cream-to-Powder Eyeshadow  $19.00
Good Speed Brow Benefit Brow Gels/Tints  $16.00
Average Ultra Plush Lip Gloss Benefit Lip Gloss  $16.00
Good Majorette Benefit Cream/Cream-to-Powder Blush or Bronzer  $28.00
Good Magic Ink Liquid Jet-Black Eyeliner Benefit Liquid/Gel/Cream/Cake  $20.00
Good Get Even Pressed Powder Benefit Pressed Powder  $30.00
Average Erase Paste Benefit Cream Concealer  $26.00
Good Silky-Finish Lipstick Benefit Cream Lipstick  $18.00
Good “Hello Flawless!” Benefit Powder Foundation w/ Sunscreen  $34.00
Good Girl Meets Pearl Benefit Face Shine  $30.00
Good Brow Zings Benefit Brow Powder/Wax  $30.00
Good BADgal Liner Waterproof Benefit Waterproof Eyeliner  $20.00
Poor Stay Don’t Stray Benefit Eyeshadow Primers  $26.00
Average California Kissin’ Benefit Lip Gloss  $20.00
Good Ultra Shines Lip Shine Benefit Lip Gloss  $18.00
Average Brows A-Go-Go Benefit Brow Powder/Wax  $38.00
Good Some Kind-A-Gorgeous Benefit Cream-to-Powder Foundation  $30.00
Average Ooh La Lift Benefit Highlighter  $22.00
Average Posietint Benefit Liquid/Gel Blush  $29.00
Average BADgal Lash Mascara Benefit Regular Mascara  $19.00
Poor You’re Bluffing (Discontinued) Benefit Cream Concealer  $22.00
Good Rush Hour (Discontinued) Benefit Cream/Cream-to-Powder Blush or Bronzer  $22.00
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