Benefit At-A-Glance

Strengths: Worthwhile foundation and powder options; excellent assortments of blushes and a good bronzer; nice brow-enhancing options; several beautiful lip colors; excellent illuminating products.

Weaknesses: Skincare lacks impressive formulas and contains potentially irritating fragrance; concealers options fall short; lackluster lip balms and lip plumper.

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.

Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.

Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit

Benefit Makeup

It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Best Foundation Brush Benefit Brushes/Applicators/Curlers  $24.00
Best Benetint Benefit Liquid/Gel Blush  $30.00
Best Chacha Tint Benefit Liquid/Gel Blush  $30.00
Best “Hello Flawless” Oxygen Wow Broad Spectrum SPF 25 Brightening Sunscreen Makeup Benefit Liquid Foundation w/ Sunscreen  $36.00
Good Ultra Shines Lip Shine Benefit Lip Gloss  $18.00
Good “Hello Flawless!” Benefit Powder Foundation w/ Sunscreen  $34.00
Good One Hot Minute Benefit Face Shine  $30.00
Good They’re Real! Mascara Benefit Regular Mascara  $23.00
Good Automatic Lipliner Duo Pencil (Discontinued) Benefit Lipliner  $20.00
Good Some Kind-A-Gorgeous Benefit Cream-to-Powder Foundation  $30.00
Good CORALista Benefit Powder Blush  $28.00
Good Creaseless Cream Eyeshadow/Liner Benefit Cream/Cream-to-Powder Eyeshadow  $19.00
Good Rush Hour (Discontinued) Benefit Cream/Cream-to-Powder Blush or Bronzer  $22.00
Good Dandelion Benefit Powder Blush  $28.00
Good Lust Duster (Discontinued) Benefit Illuminating/Shimmer  $18.00
Good Get Even Pressed Powder Benefit Pressed Powder  $30.00
Good Brow Zings Benefit Brow Powder/Wax  $30.00
Good Matterial Girl Matte Finish Setting Powder Benefit Loose Powder  $24.00
Good Moon Beam Benefit Face Shine  $26.00
Good Pocket Pal Benefit Lip Gloss  $20.00
Good Dallas Benefit Powder Blush  $28.00
Good Magic Ink Liquid Jet-Black Eyeliner Benefit Liquid/Gel/Cream/Cake  $20.00
Good Lip Gloss (Discontinued) Benefit Lip Gloss  $18.00
Good Georgia (Discontinued) Benefit Powder Blush  $28.00
Good Hervana Benefit Powder Blush  $28.00
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