Benefit

Benefit At-A-Glance

Strengths: Worthwhile foundation and powder options; excellent assortments of blushes and a good bronzer; nice brow-enhancing options; several beautiful lip colors; excellent illuminating products.

Weaknesses: Skincare lacks impressive formulas and contains potentially irritating fragrance; concealers options fall short; lackluster lip balms and lip plumper.

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.

Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.

Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.

Benefit Makeup

It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Good Honey Snap Out of it Scrub (Discontinued) Benefit Scrubs  $28.00 5.00 fl. oz.
Good Remove It Makeup Remover Benefit Eye Makeup Removers  $21.00 6.00 fl. oz.
Good Gee...That Was Quick! Oil-Free Makeup Remover for Eyes & Face (Discontinued) Benefit Eye Makeup Removers  $21.00 8.00 fl. oz.
Good You Clean Up Nice Face Wash (Discontinued) Benefit Cleansers/Soaps  $25.00 8.00 fl. oz.
Average The POREfessional Benefit Oil-Absorbing/Mattifying  $31.00 0.75 fl. oz.
Average Moisture Prep Toning Lotion Benefit Toners  $30.00 6.00 fl. oz.
Average Ultra Radiance Facial Re-Hydrating Mist Benefit Toners  $26.00 4.50 fl. oz.
Average Firmology (Discontinued) Benefit Serums  $32.00 1.70 fl. oz.
Average Total Moisture Facial Cream Benefit Moisturizer without Sunscreen  $40.00 1.70 fl. oz.
Average Dear John (Discontinued) Benefit Moisturizer without Sunscreen  $32.00 2.00 fl. oz.
Average Refined Finish Facial Polish Benefit Scrubs  $23.00 4.50 fl. oz.
Average Foamingly Clean Facial Wash Benefit Cleansers/Soaps  $22.00 4.50 fl. oz.
Average Dream Screen Invisible Silky-Matte Broad Spectrum SPF 45 for Face Benefit Moisturizer with Sunscreen  $32.00 1.52 fl. oz.
Average Triple Performing Facial Emulsion SPF 15 Benefit Moisturizer with Sunscreen  $30.00 1.70 fl. oz.
Poor Lip Plump Benefit Lip Plumpers  $22.00
Poor Woman Seeking Toner (Discontinued) Benefit Toners  $32.00 6.00 fl. oz.
Poor Boo-Boo Zap Benefit BHA  $16.00 0.20 fl. oz.
Poor Hydrating Tinted Lip Balm Benefit Lip Balm Without Sunscreen  $18.00
Poor Benetint Lip Balm SPF 15 Benefit Lip Balm Without Sunscreen  $20.00
Poor It’s Potent! Eye Cream Benefit Eye Moisturizers  $34.00 0.50 fl. oz.
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