Bite Beauty claims this is a “lip enhancing, five-in-one balm” that “repairs, primes, and protects”. They also use words such as “revitalize, replenish, and restore” to account for its supercharged abilities, but does it really live up to the hype?
Oh, where to begin! The whole BB craze has become a bandwagon opportunity for beauty brands to capitalize on, but in reality adding “BB” to a product’s name is more about marketing than it is about great ingredients or better performance (see this article for more info).
This lip balm is no different. When you think about it, any good lip-care product should “repair”, “replenish”, “restore”, and “protect”. To a certain extent, BB For Lips delivers. The emollient-rich formula contains skin-repairing plant oils to help restore and replenish lips with a moisturizing, smooth feel. However, it doesn’t protect lips as well as it should since it lacks the ingredients needed to shield from the sun’s entire range of damaging UVA rays (see More Info).
As far as the shades go, each imparts a hint of shine plus sheer color (except for the Natural shade, which goes on clear). Be wary of the swatches online; they don’t do a very accurate job of representing the true color you’ll see in stores. Nonetheless, there are some attractive shades to consider among the small range and because they are sheer, they complement a variety of skin tones.
Had Bite Beauty included broad spectrum sunscreen agents we would have given BB For Lips SPF 15 a higher rating, but as such, it’s misleading and lacking in terms of sun protection. As a side note, we also must mention that this lip balm is strongly flavored… enough so that it may tempt you to lick your lips, which inevitably leads to shorter wear and other problems like chapped lips.
Emollient-rich formula with beneficial plant oils to revitalize lips.
Sheer shade range complements a variety of skin tones.
Clear option for those who want the moisturizing feel without color.
Doesn’t supply sufficient broad-spectrum sun protection.
Flavored formula can lead to shorter wear time and chapped lips.
BB For Lips SPF 15 does not include the ingredients needed to shield your skin from the sun’s entire range of damaging UVA rays, which is essential for anti-aging benefits. Any SPF-rated product should contain one or more of these UVA-protecting ingredients listed as “active”: avobenzone, titanium dioxide, zinc oxide, Mexoryl SX (ecamsule) or Tinosorb (Sources: Photochemical and Photobiological Sciences, December 2011, pages 81–90; Cosmetic Dermatology, Second Edition, Baumann, Leslie MD, McGraw Hill, 2009, pages 246–252; American Journal of Clinical Dermatology, Supplement, 2009, pages 19–24; The Encyclopedia of Ultraviolet Filters, Shaath, Nadim A., Allured Publishing, 2007; and Photodermatology, Photoimmunology, and Photomedicine, October 2003, pages 242–253).