The Youth As We Know It Anti-Aging Moisture Lotion SPF 30

by Bliss  The Youth As We Know It
Price:
$74 - 1.7 fl. oz.
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Category:
Skin Care > Moisturizers (Daytime and Nighttime) > Moisturizer with Sunscreen
Last Updated:
3/7/2012
Jar Packaging:
No
Tested On Animals:
Yes

A chief problem of this daytime moisturizer with sunscreen is its price. Knowing sunscreen must be applied liberally to achieve the stated level of protection, how likely will you be to slather this on given its price? Used correctly and applied to face and neck each morning, you’d be replacing this every four to six weeks!?

Price issue aside, this wins points for including an in-part avobenzone sunscreen to provide reliable UVA protection. It also has a lightweight, silky texture that’s laced with antioxidants, including vitamins A and C, in packaging that will keep these delicate ingredients stable during use.

On the other hand, it’s disappointing that the amount of fragrance is high enough to pose a risk of irritation, not to mention this contains more fragrance than anti-aging ingredients, save for the sunscreen actives.

The biggest issue is the use of the preservative methylisothiazolinone. This is known to be sensitizing (Source: Contact Dermatitis, June 2011, pages 330–336) when used in leave-on products (it’s fine in rinse-off products) and we’re concerned that this preservative combined with the sunscreen actives and fragrance sets skin up for acute irritation. Because of these concerns, this product is not recommended—even if the price doesn’t bother you.

As for the 10 age-battling benefits Bliss claims, some are what every well formulated sunscreen does and some are stretching what’s possible. In the end, the statement sounds more impressive than it ends up being, and without question you don’t need to spend this much money to get maxiumum anti-aging benefits from your daytime moisturizer.

Packed with turn-back-time perks. A daytime alternative to the much-loved moisture cream, this lightweight lotion boasts the same 10 age-battling benefits (visibly diminishing wrinkles, filling fine lines, hydrating and firming, to name a few), but adds SPF 30 to the mix for UVA/UVB protection that keeps both aging and burning at bay. It’s a ‘sun’-beatable daily moisturizing must-have!

Active: Avobenzone (3%), Homosalate (8%), Octinoxate (7.5%), Octisalate (5%), Oxybenzone (3.5%), Other: Water, PPG-3 Benzyl Ether Myristate, Butylene Glycol, Cyclopentasiloxane, Saccharomyces/Xylinum/Black Tea Ferment, Glycerin, Dimethicone, Cetyl Alcohol, Glyceryl Stearate, Retinyl Palmitate/Carrot Polypeptide, Diethylhexyl 2,6-Naphthalate, Lactobacillus/Dipteryx Odorata Seed Ferment Filtrate, Glycine Soja (Soybean) Seed Extract, Dimethicone Crosspolymer, PEG-75 Stearate, Carbomer, Tetrahexyldecyl Ascorbate, Chlorphenesin, 1,2-Hexanediol, Caprylyl Glycol, Ceteth-20, Steareth-20, Fragrance, Potassium Sorbate, Sodium Benzoate, Ascorbic Acid/Orange/Citrus Limon/Citrus Aurantifolia Polypeptides, Saccharomyces Lysate Extract, Sodium Hydroxide, Sodium PCA, Urea, Helianthus Annuus (Sunflower) Seed Oil, Disodium EDTA, Pantothenic Acid/Yeast Polypeptide, Xanthan Gum, Dimethylcyclosiloxane, Zea Mays (Corn) Oil, Trehalose, Polyquaternium-51, Tocopherol/Wheat Polypeptide, Cyclotetrasiloxane, Hydrolyzed Algin, Hydroxyethylcellulose, Sodium Citrate, Sodium Hyaluronate, Phenoxyethanol, Sea Water, Sesamum Indicum (Sesame) Seed Oil, Polysorbate 20, Citric Acid, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Ceramide 2, Lecithin, Methylisothiazolinone, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Iron Ferment, Saccharomyces/Magnesium Ferment, Saccharomyces/Silicon Ferment, Corallina Officinalis Extract, Propylene Glycol, Triacetin, Methylparaben, Chlorella Vularis Extract, Leuconostoc/Radish Root Ferment Filtrate, Tropolone, Lepidium Sativum Sprout Extract, Caprylic/Capric Triglyceride, Litchi Chinensis Pericarp Extract, Ethylparaben, Butylparaben, Vaccinium Myrtillus Fruit/Leaf Extract, Isobutylparaben, Propylparaben, Hydrogenated Vegetable Oil, Saccharum Officinarum (Sugar Cane) Extract, Biotin, Crithmum Maritimum Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Medica Limonum (Lemon) Fruit Extract, Palmitoyl Oligopeptide, Acer Saccharum (Sugar Maple) Extract, Palmitoyl Tetrapeptide-7, Triacetin, Mica, Titanium Dioxide

The way Bliss came to be one of the more successful and well-known spa locations around makes an intriguing story. Marcia Kilgore, a native of Canada, was a student at New York's Columbia University—but when her tuition plans fell through she had no choice but to fall back on her one marketable skill, personal training. Yet even though her venture was blossoming, she was routinely troubled by her complexion and ended up enrolling in a skin-care course where the seeds of a future empire were planted. Kilgore developed a knack and passion for facials, and soon she was on her way to becoming a beauty guru among Manhattan's celebrities and social elite. As Kilgore expanded from a one-room spa to a small business, word spread of her talents, and in July 1996 Bliss was established with the goal of offering "super-effective treatments in an uncontrived 'no-attitude' atmosphere."

What immediately set Bliss apart from the then relatively quiet spa business was Kilgore's sense of irreverence and openness, and her commitment to skill and jazzed-up product formulations that are seemingly right on the pulse of what consumers are looking for, namely natural botanicals, exotic scents, and anything and everything that can duplicate (as closely as possible) the spa experience at home. When products used during services started disappearing from the spa, it was a none-too-subtle clue that customers liked what they experienced—though spa techniques can go a long way toward making inadequate products seem exceptional. Kilgore noticed, and began to consider retailing them to her clients.

In 1999, Kilgore entered a partnership with luxury goods conglomerate and Sephora owner Louis Vuitton-Moet-Hennessey (LVMH), and sold them a 70% stake in the company. Her business skyrocketed as new spa locations opened, and dozens of new products have been created. The Bliss products are available in some department stores, Sephora, and through the Bliss catalog and Web site. Interestingly, Sephora still promotes the line even though LVMH sold it to Starwood Hotels and Resorts in 2004. Several Starwood-owned properties now sport or will soon be opening Bliss spas. Kilgore is moving away from the empire she created (though she still consults for them) and in 2007 launched a new line, Soap & Glory.

Uniquely effective or revolutionary formulas are not what sets Bliss products apart. Rather, the descriptions and claims for almost every Bliss-labeled product make "too good to be true" sound utterly ordinary by comparison. No wonder these products generate so much interest. Rather than contain everything but the kitchen sink, they claim to fix or improve everything but the kitchen sink! Kilgore admitted in the March 2007 issue of Vogue, "Legally you can't claim a product does anything; otherwise it would be a drug." That's not entirely true. For example, it is perfectly legal to claim a cleanser cleans skin and a moisturizer improves dryness and leave skin feeling soft. Those are real actions, but not ones with a druglike effect. Perhaps she made that remark after having removed herself from the Bliss spotlight, but it's telling that the woman who created so many cleverly named and fancifully articulated products goes against her own statement by attaching all manner of druglike claims to almost all of the products Bliss sells. Despite the spin and recycling of inaccurate information, there are some worthy products to take home after your visit to a Bliss spa. As a Bliss client, placing your faith in the entire product line and its false promises is the mistake to avoid—your money is better spent enjoying a massage or hydrotherapy treatment.

For more information about Bliss, call (888) 243-8825 or visit www.blissworld.com

Bliss Makeup

Without a doubt, the Bliss line is primarily about skin care. Their once comprehensive-but-still-boutique-like makeup collection has dwindled to a handful of products. Apparently, their own brand of cleverly named, cutely described cosmetics wasn’t selling as well as items from other lines sold on the company's Web site. Although there isn't much available, all but one of Blisslabs' makeup products is recommended, though in most cases you can find less-expensive versions at the drugstore.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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