The Youth As We Know It

by Bliss  The Youth As We Know It
Price:
$74 - 1.7 fl. oz.
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Category:
Skin Care > Moisturizers (Daytime and Nighttime) > Moisturizer without Sunscreen
Last Updated:
2/27/2013
Jar Packaging:
Yes
Tested On Animals:
Yes

The Youth As We Know It is “Formulated with the ten most effective anti-aging ingredients we’ve found over ten years of giving ‘great face’, The Youth As We Know It is a one-stop shop for wrinkle renovation, exfoliation, oxygenation, binding hydration, surface line relaxation, cellular respiration, and collagen and elastin regeneration.” Wow! If any of this were true, you’d have to wonder why Blisslabs is still selling its numerous other anti-wrinkle products. This water- and silicone-based moisturizer contains more antioxidants than any other Blisslabs moisturizer, but the choice of jar packaging won’t keep them stable once the product is opened. That leaves you with an OK moisturizer for normal to dry skin and the unfortunate fact that many of the beneficial substances not affected by light and air exposure are barely present. Lastly, I don’t know where Blisslabs got their ten most effective anti-aging ingredients because no research has established any such directive, but I can think of dozens and dozens they did not include.

Formulated with the ten most effective anti-aging ingredients we’ve found over ten years of giving “great face”, The Youth As We Know It is a one-stop shop for wrinkle renovation, exfoliation, oxygenation, binding hydration, surface line relaxation, cellular respiration, and collagen and elastin regeneration.

Water, Cyclopentasiloxane, Ppg-3 Benzyl Ether Myristate, Glycerin, Squalane, Pentylene Glycol, Saccharide Isomerate, Butyrospermum Parkii (Shea Butter), Cetearyl Alcohol, Aminobutyric Acid, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Olea Europaea (Olive) Fruit Oil, Tocopheryl Acetate, Daucus Carota Sativa (Carrot) Root, Glycine Soja (Soybean) Seed Extract, Polysilicone-11, Barium Sulfate, Saccharomyces/Xylinum/Black Tea Ferment, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polysorbate 60, Tetrahexyldecyl Ascorbate, Ceteth-10 Phosphate, Dicetyl Phosphate, Butylene Glycol, Carbomer, Phenoxyethanol, Ceramide 2, Hydrolyzed Algin, Retinyl Palmitate, Tetrasodium Edta, Benzyl Alcohol, Chlorella Vulgaris Extract, Hydroxyethylcellulose, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Polysorbate 20, Sea Water (Maris Aqua), Saccharomyces Lysate Extract, Sodium Hydroxide, Centella Asiatica Extract, Corallina Officinalis Extract, Panax Ginseng Root Extract, Portulaca Oleracea Extract, Benzoic Acid, Dehydroacetic Acid, Salicylic Acid, Fragrance (Parfum), Benzethonium Chloride, Sodium Hyaluronate, Soluble Collagen, Vitis Vinifera (Grape) Seed Extract, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Hydrogenated Vegetable Oil, Vaccinium Myrtillus Fruit/Leaf Extract, Crithmum Maritimum Extract, Silica Dimethyl Silylate, Saccharum Officinarum (Sugar Cane) Extract, Polyquaternium-51, Sodium Pca, Trehalose, Urea, Hyaluronic Acid, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Medica Limonum (Lemon) Fruit Extract, Acer Saccharum (Sugar Maple) Extract, Allyl Methacrylate Crosspolymer, Hydrogen Peroxide, Limonene, Linalool

The way Bliss came to be one of the more successful and well-known spa locations around makes an intriguing story. Marcia Kilgore, a native of Canada, was a student at New York's Columbia University—but when her tuition plans fell through she had no choice but to fall back on her one marketable skill, personal training. Yet even though her venture was blossoming, she was routinely troubled by her complexion and ended up enrolling in a skin-care course where the seeds of a future empire were planted. Kilgore developed a knack and passion for facials, and soon she was on her way to becoming a beauty guru among Manhattan's celebrities and social elite. As Kilgore expanded from a one-room spa to a small business, word spread of her talents, and in July 1996 Bliss was established with the goal of offering "super-effective treatments in an uncontrived 'no-attitude' atmosphere."

What immediately set Bliss apart from the then relatively quiet spa business was Kilgore's sense of irreverence and openness, and her commitment to skill and jazzed-up product formulations that are seemingly right on the pulse of what consumers are looking for, namely natural botanicals, exotic scents, and anything and everything that can duplicate (as closely as possible) the spa experience at home. When products used during services started disappearing from the spa, it was a none-too-subtle clue that customers liked what they experienced—though spa techniques can go a long way toward making inadequate products seem exceptional. Kilgore noticed, and began to consider retailing them to her clients.

In 1999, Kilgore entered a partnership with luxury goods conglomerate and Sephora owner Louis Vuitton-Moet-Hennessey (LVMH), and sold them a 70% stake in the company. Her business skyrocketed as new spa locations opened, and dozens of new products have been created. The Bliss products are available in some department stores, Sephora, and through the Bliss catalog and Web site. Interestingly, Sephora still promotes the line even though LVMH sold it to Starwood Hotels and Resorts in 2004. Several Starwood-owned properties now sport or will soon be opening Bliss spas. Kilgore is moving away from the empire she created (though she still consults for them) and in 2007 launched a new line, Soap & Glory.

Uniquely effective or revolutionary formulas are not what sets Bliss products apart. Rather, the descriptions and claims for almost every Bliss-labeled product make "too good to be true" sound utterly ordinary by comparison. No wonder these products generate so much interest. Rather than contain everything but the kitchen sink, they claim to fix or improve everything but the kitchen sink! Kilgore admitted in the March 2007 issue of Vogue, "Legally you can't claim a product does anything; otherwise it would be a drug." That's not entirely true. For example, it is perfectly legal to claim a cleanser cleans skin and a moisturizer improves dryness and leave skin feeling soft. Those are real actions, but not ones with a druglike effect. Perhaps she made that remark after having removed herself from the Bliss spotlight, but it's telling that the woman who created so many cleverly named and fancifully articulated products goes against her own statement by attaching all manner of druglike claims to almost all of the products Bliss sells. Despite the spin and recycling of inaccurate information, there are some worthy products to take home after your visit to a Bliss spa. As a Bliss client, placing your faith in the entire product line and its false promises is the mistake to avoid—your money is better spent enjoying a massage or hydrotherapy treatment.

For more information about Bliss, call (888) 243-8825 or visit www.blissworld.com

Bliss Makeup

Without a doubt, the Bliss line is primarily about skin care. Their once comprehensive-but-still-boutique-like makeup collection has dwindled to a handful of products. Apparently, their own brand of cleverly named, cutely described cosmetics wasn’t selling as well as items from other lines sold on the company's Web site. Although there isn't much available, all but one of Blisslabs' makeup products is recommended, though in most cases you can find less-expensive versions at the drugstore.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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