Intensifying Long Wear Mascara
Last Updated:05.10.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

This mascara has a super-small brush that makes it easy (and fast) to reach every last lash. When applied at lash roots and brushed through to lash tips, you'll be impressed at how well this lengthens without a trace of clumps. Several coats allow you to build decent thickness, but clean, defined length is where this mascara excels.

You'll find this wears all day without a worry, though it's not waterproof (slight moisture won't cause it to break down, but a dip in the pool will). It removes easily with a water-soluble cleanser or, if you prefer, warm water and gentle agitation with your fingers.

A note on application: Because the formula sets quickly, any lash combing should be done between coats, before the formula dries. Be sure to apply subsequent coats quickly, as once this sets the brush doesn't move through lashes as freely as with most other mascaras. These are the trade-offs for the long wear and easy removal this mascara has.

  • Lengthens and separates lashes quickly (and without clumping).
  • Results last all day without flaking or smearing.
  • Easy to remove with your cleanser or plain water and gentle agitation.
  • Tiny brush allows you to reach and define every last lash.
  • Expensive.
  • Sets quickly, so successive coats and comb-through must be fast.
Brand Overview

Bobbi Brown At-A-Glance

Strengths: A good cleanser and eye makeup removers; some impressive foundations, with options for all skin types and preferences; very good blushes and eyeshadows (powder and cream); several top-notch mascaras; mostly excellent brushes.

Weaknesses: Multiple moisturizers in jar packaging, otherwise great products hindered with irritating fragrant oils or fragrance components.

It all began with lipsticks. In 1991, New York based makeup artist Bobbi Brown debuted a collection of ten lipsticks at Bergdorf Goodman, expecting to sell about one hundred units in a month. She sold more than that the first day. From there, it's been mostly success after success, as Brown launched her classic foundation stick, wrote her first book, Bobbi Brown Beauty The Ultimate Beauty Resource, and enjoyed continued attention as an in-demand makeup artist and beauty educator.

Today, Bobbi Brown's makeup that continues to excel with superior foundations, true matte blushes and eyeshadows, and with all of the other basics that are essential to anyone’s makeup wardrobe. It isn't the least bit surprising that this makeup collection continues to do so well, because for many it's one-stop shopping that combines classic makeup application techniques with enough fun-yet-functional products to keep customer's interest piqued season to season.

Turning to the skincare collection, there are a few excellent formulas, but unfortunately, many are packaged in a jar, which means their beneficial ingredients are rendered useless due to air exposure (and bacterial contamination from spatulas or fingers). In addition, some suffer from the inclusion of potent fragrant essential oils. Those that should be avoided are noted in their respective reviews. That aside, color is without a doubt Bobbi Brown's strong point—but you will find a few sleeper hits among the selection of skincare products.

For more information about Bobbi Brown, call (877) 310-9222 or visit www.bobbibrowncosmetics.com.

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The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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EXACTLY as Paula describes!

I like a natural look with a little oomph on my short, straight lashes. I won't use an eyelash curler, and I refuse to fuss with more than one coat of mascara. This product gives me all I want: length, definition and subtle curl in one coat, which goes on clean and gives me just enough time to Q-tip away my klutziness. LOVE the brush and consistency of this mascara, HATE the price.

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