Intensifying Long Wear Mascara

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Makeup > Sensitive Skin Products > Mascara
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This mascara has a super-small brush that makes it easy (and fast) to reach every last lash. When applied at lash roots and brushed through to lash tips, you'll be impressed at how well this lengthens without a trace of clumps. Several coats allow you to build decent thickness, but clean, defined length is where this mascara excels.

You'll find this wears all day without a worry, though it's not waterproof (slight moisture won't cause it to break down, but a dip in the pool will). It removes easily with a water-soluble cleanser or, if you prefer, warm water and gentle agitation with your fingers.

A note on application: Because the formula sets quickly, any lash combing should be done between coats, before the formula dries. Be sure to apply subsequent coats quickly, as once this sets the brush doesn't move through lashes as freely as with most other mascaras. These are the trade-offs for the long wear and easy removal this mascara has.

  • Lengthens and separates lashes quickly (and without clumping).
  • Results last all day without flaking or smearing.
  • Easy to remove with your cleanser or plain water and gentle agitation.
  • Tiny brush allows you to reach and define every last lash.
  • Expensive.
  • Sets quickly, so successive coats and comb-through must be fast.

It all began with lipsticks. In 1991, New York based makeup artist Bobbi Brown debuted a collection of ten lipsticks at Bergdorf Goodman, expecting to sell about one hundred units in a month. She sold more than that the first day. From there, it's been mostly success after success, as Brown launched her classic foundation stick, wrote her first book, Bobbi Brown Beauty The Ultimate Beauty Resource, and enjoyed continued attention as an in-demand makeup artist and beauty educator.

The popularity of the line, particularly the makeup, did not go unnoticed by Estee Lauder, who acquired Bobbi Brown Cosmetics in 1995. Since Lauder has been at the helm the line has expanded well beyond what Brown likely envisioned back in the early 1990s, and it now includes fragrance and body-care products, among others. Yet it is Brown's makeup that continues to excel with superior foundations (though the ones without sufficient UVA protection disappoint), true matte blushes and eyeshadows, and with all of the other basics that are essential to a woman's classic makeup wardrobe. It isn't the least bit surprising that this makeup collection continues to do so well, because for many women, it's one-stop shopping that combines classic makeup application techniques with enough fun-yet-functional products to keep customer's interest piqued season to season.

Turning to the skin-care collection, there isn't a great deal to say or extol. The prices are rather steep, especially when you consider how many well-intentioned products use jar packaging, and fragrant irritants are a common thread, including in most of the sunscreens, which is a shame. Color is Bobbi Brown's strong point, but you will find a few sleeper hits among the selection of mostly inadequate or problematic skin-care products.

For more information about Bobbi Brown, owned by Estee Lauder, call (877) 310-9222 or visit

Bobbi Brown Makeup

We admire Brown's latest philosophy on beauty. She says, "The secret to beauty is simple—be who you are." No arguments here! However, it's clear from promotional materials for this line that Brown believes being who you are should involve some amount of makeup, a concept many women may disagree with. Still, there's no question that the right makeup, applied and blended correctly, can make a world of positive difference to a woman, and in this regard Brown's counter staff is well-prepared. It was nice to overhear the makeup artists explaining step-by-step application tips to customers, rather than just pushing products. With just a few exceptions, this is a makeup collection its namesake creator should be proud of—not only for the products, but also for the level of service and education provided.

Member Comments

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  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. MissHiss
    Reviewed on Wednesday, September 04, 2013
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      2 / 4
    EXACTLY as Paula describes!
    • I like a natural look with a little oomph on my short, straight lashes. I won't use an eyelash curler, and I refuse to fuss with more than one coat of mascara. This product gives me all I want: length, definition and subtle curl in one coat, which goes on clean and gives me just enough time to Q-tip away my klutziness. LOVE the brush and consistency of this mascara, HATE the price.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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