No 7. Fanomenal Lashes Mascara
Last Updated:10.18.2013
Jar Packaging:No
Tested on animals:No
Review Overview

We give Boots credit for this mascara's cute, though somewhat ridiculous, name! No. 7 Fanomenal Lashes Mascara takes its name from the claim that it will create a "spectacular fan of lashes." We wondered if the name equated to results; alas, it doesn't.

Boots says Fanomenal Lashes can create a fan of lashes because its "unique star brush" coats each lash with mascara, from root to tip. Let's get real: What mascara doesn't do this? Plus, this brush isn't revolutionary—it's basically small bristles arranged in a spiral pattern instead of being arranged straight across the wand, something we've seen dozens of times before.

This mascara does goes on without clumping (even after a few coats), and provides moderate length and volume to lashes, but not nearly as much as Boots claims. It wears well all day long without smudging or flaking, and comes off easily with a water-soluble cleanser or makeup remover.

In the end, this is a good option for people looking for an everyday mascara that will hold up well, but it's neither "Fanomenal" nor even phenomenal in the least, and undeserving of our "BEST" rating!

  • Applies without clumping, even after several coats.
  • Provides moderate length and volume to lashes.
  • Doesn't smudge or flake throughout the day.
  • Does not create a "spectacular lash fan" as Boots claims.
  • The brush doesn't work any differently from brushes included with dozens of other mascaras.
Brand Overview

Boots At-A-Glance

Originating in England, Boots is named after founder John Boot, and it already had a worldwide presence before its 2004 pilot launch in the U.S. retail market through select Target and CVS drugstore. (Note: Boots is no longer available at CVS.) Its success in these stores led to a full-scale launch in spring 2007. Boots has been part of England's cosmetic history since 1839, and now over 1,500 freestanding Boots stores dot the British landscape. Of course, history has its place, but Boots, on the basis of their longevity, believes that it offers consumers the best products full of quality ingredients and also at a value price. Although it's true that Boots' price point is lower than many drugstore lines (at least those whose products make similar claims and have the same target audience), their line consists of some impressive options, but also contains some areas that left us wanting for more.

Boots’ sunscreens tend to be good, but be aware that some have SPF ratings below the benchmark SPF 30+. Although there are dozens of moisturizers available, you’ll find that many are indistinguishable from one another in terms of their formulas. While there are many great options for sensitive skin among the Boots’ line, there are much fewer choices for those seeking impressive anti-aging formulas due to the lack of beneficial ingredients.

Boots does feature antioxidants, peptides, and retinyl palmitate (a form of vitamin A not to be confused with pure retinol) in many of its products, but they tend to be present at less than impressive, or jar packaging compromises their benefits to skin due to light & air exposure.

You'll find some great options for cleansers, scrubs, sunless tanners, and treatments for dry, chapped lips, all at fair prices, and that's good news. (There are also quite a few impressive makeup products at surprisingly inexpensive prices.) Check our reviews for the products that shouldn’t be missed (as well as the less-than-impressive options).

For more information about Boots, call (866) 752-6687 or visit www.boots.com.

Note: Boots No7 and Botanics brands (only) are sold in Canada at Shoppers Drug Mart stores. In the U.S., most of the lines can be found at Target, Walgreens, and Ulta. As of August 2015, Boots has been acquired by Walgreens.

Strengths: Inexpensive; outstanding options for sensitive skin; good sunscreens; some impressive makeup products.

Weaknesses: Occasional use of jar packaging; some formulas with limited amounts of beneficial ingredients.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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