No. 7 Lift & Luminate Foundation SPF 15
1 fl. oz. for $14.99
Last Updated:03.16.2015
Jar Packaging:No
Tested on animals:No
Review Overview

No. 7 Lift & Luminate Foundation SPF 15 makes a lot of claims about what it can do for your skin, but in the end it doesn't live up to most of them! The good first: It applies easily and blends into skin quickly for medium coverage. The finish is natural-looking and somewhat dewy, so it's best for people with normal to dry skin. It doesn't emphasize pores and it stays put for several hours. The less than good: Boots says this liquid foundation is "specially formulated" to lift and firm skin. As great as that sounds, the truth is there's nothing in this formula that can do that (see More Info for details).

No. 7 Lift & Luminate also claims to provide broad-spectrum sun protection, but its sole sunscreen active is octinoxate, which doesn't provide enough UVA protection to be truly "broad spectrum," especially not in comparison to the best foundations with sunscreen that include active ingredients that can block the entire UVA spectrum as well (see More Info for details).

No. 7 Lift & Luminate comes in a variety of shades for very light to dark skin, and all look natural on their intended skin tones. While the foundation itself performs well, you can't rely on this to provide broad-spectrum sunscreen benefit (and, of course, the lifting claims are silly), so the AVERAGE rating is earned on the basis of its inability to make good on its marketing claims. For better-rated alternatives, check out our list of Best Foundations With Sunscreen.

  • Applies easily and blends in quickly.
  • Natural-looking dewy finish.
  • Doesn't emphasize pores.
  • Shades look natural on their intended skin tones.
  • Cannot lift and firm skin as claimed.
  • Does not provide truly full broad-spectrum sun protection.
More Info:

Products claiming to lift sagging skin: Many skin-care and makeup products claim they can firm and lift skin, but none of them work, at least not to the extent claimed. A face-lift-in-a-bottle isn't possible, but with the right mix of products, you will see firmer skin that has a more lifted appearance—and that's exciting! To gain these youthful benefits, you must protect your skin from any and all sun damage every day, use an AHA (glycolic acid or lactic acid) or BHA (salicylic acid) exfoliant, and use products that have a wide range of antioxidants and skin-repairing ingredients. Remember, no single product can do it all; it's the combination of products that has extensive research showing it can significantly improve many of the signs of aging, such as firming skin, reducing wrinkles and brown spots, and eliminating dullness. You'll find them on our list of Best Anti-Aging/Anti-Wrinkle Products.

Broad-spectrum sunscreen: This foundation with sunscreen does not include the ingredients needed to shield your skin from the sun's entire range of damaging UVA rays, which is essential for anti-aging benefits. The sun's UVB rays are what cause sunburn, and the SPF number reflects that protection, but there is no rating for the sun's silent, though more penetrating (and in many ways more damaging), UVA rays. Any SPF-rated product should contain one or more of the following UVA-protecting ingredients listed as "active" to ensure you are getting UVA protection: avobenzone, titanium dioxide, zinc oxide, Mexoryl SX (ecamsule), or Tinosorb (Sources: Photochemical and Photobiological Sciences, December 2011, pages 81–90; Cosmetic Dermatology, Second Edition, Baumann, Leslie MD, McGraw Hill, 2009, pages 246–252; American Journal of Clinical Dermatology, Supplement, 2009, pages 19–24; The Encyclopedia of Ultraviolet Filters, Shaath, Nadim A., Allured Publishing, 2007; and Photodermatology, Photoimmunology, and Photomedicine, October 2003, pages 242–253).

Active: Octinoxate 7.5%. Inactive: Aqua (Water), Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Glycerin, Talc, Mica, Lecithin, Ethylhexyl Stearate, Trihydroxystearin, Disteardimonium Hectorite, Cyclohexasiloxane, Dimethicone Crosspolymer, Magnesium Sulfate, Dimethicone, Ascorbyl Glucoside, Phenoxyethanol, Butylene Glycol, PEG/PPG-18/18 Dimethicone, Tocopheryl Acetate, Phenyl Trimethicone, Propylene Carbonate, Actinidia Chinensis (Kiwi) Fruit Water, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Hexyl Laurate, Methylparaben, Avena Sativa (Oat) Kernel Extract, Potassium Hydroxide, Ethylparaben, Retinyl Palmitate, Triethoxycaprylylsilane, Sodium Hyaluronate, Alcohol, Lupinus Albus Seed Extract, Carbomer, Sophora Angustifolia Root Extract, Polysorbate 20, BHT, Ethylhexylglycerin, Ascorbic Acid, Tocopherol, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, [+/- (May Contain) Titanium Dixoide, Iron Oxides.
Brand Overview

Boots At-A-Glance

Originating in England, Boots is named after founder John Boot, and it already had a worldwide presence before its 2004 pilot launch in the U.S. retail market through select Target and CVS drugstore. (Note: Boots is no longer available at CVS.) Its success in these stores led to a full-scale launch in spring 2007. Boots has been part of England's cosmetic history since 1839, and now over 1,500 freestanding Boots stores dot the British landscape. Of course, history has its place, but Boots, on the basis of their longevity, believes that it offers consumers the best products full of quality ingredients and also at a value price. Although it's true that Boots' price point is lower than many drugstore lines (at least those whose products make similar claims and have the same target audience), their line consists of some impressive options, but also contains some areas that left us wanting for more.

Boots’ sunscreens tend to be good, but be aware that some have SPF ratings below the benchmark SPF 30+. Although there are dozens of moisturizers available, you’ll find that many are indistinguishable from one another in terms of their formulas. While there are many great options for sensitive skin among the Boots’ line, there are much fewer choices for those seeking impressive anti-aging formulas due to the lack of beneficial ingredients.

Boots does feature antioxidants, peptides, and retinyl palmitate (a form of vitamin A not to be confused with pure retinol) in many of its products, but they tend to be present at less than impressive, or jar packaging compromises their benefits to skin due to light & air exposure.

You'll find some great options for cleansers, scrubs, sunless tanners, and treatments for dry, chapped lips, all at fair prices, and that's good news. (There are also quite a few impressive makeup products at surprisingly inexpensive prices.) Check our reviews for the products that shouldn’t be missed (as well as the less-than-impressive options).

For more information about Boots, call (866) 752-6687 or visit www.boots.com.

Note: Boots No7 and Botanics brands (only) are sold in Canada at Shoppers Drug Mart stores. In the U.S., most of the lines can be found at Target, Walgreens, and Ulta. As of August 2015, Boots has been acquired by Walgreens.

Strengths: Inexpensive; outstanding options for sensitive skin; good sunscreens; some impressive makeup products.

Weaknesses: Occasional use of jar packaging; some formulas with limited amounts of beneficial ingredients.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Love this

I have sensitive/combination skin and this is the only foundation that doesn't irritate my skin. This is my holy grail foundation! It does not feel cakey and it light weight so when its hot and muggy it stays, If you have sensitive skin give this a try!

Reviewed by
Lauren K
OBSESSED with this foundation!

I am 28 years old and have noticed some serious changes in my skin. I have sensitive, oily skin and have suffered with Eczema for years. I began experimenting with EVERY foundation out there, I was desperate. It wasn't about the price it was about whether or not the product would work for me and about 10+ foundations and a year later, I found the NO7 line. So happy to have found MY foundation.

Reviewed by
lauren m.
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