Intensive Nourishing Serum
1 fl. oz. for $14.99
Last Updated:05.09.2013
Jar Packaging:No
Tested on animals:No
Review Overview

Labeling this a serum is not accurate because texture- and formula-wise it is best described as a traditional moisturizer for normal to dry skin not prone to breakouts. Skin will get some antioxidant benefit from the olive oil it contains, but the amount of vitamin C is unimpressive and not enough to be part of the company’s so called “brightening complex” that this is supposed to contain. This isn’t a bad moisturizer for the money, but it doesn’t live up to the claims on the label and is outpaced by many other well-formulated products for about the same cost.


This intensive serum with murumuru butter softens and moisturizes while alfalfa extract boosts collagen to help reduce the appearance of lines and wrinkles. A brightening complex tackles melanin in the skin to even out skin tone leaving skin looking brighter and more youthful.


Water, Glycerin, Olea Europaea (Olive) Fruit Oil, Astrocaryum Murumuru Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Sodium Polyacrylate, Ascorbyl Glucoside, Butylene Glycol, Methylparaben, Xanthan Gum, Potassium Sorbate, Fragrance, Ethylparaben, Potassium Hydroxide, Medicago Sativa (Alfalfa) Extract, Tetrasodium EDTA, Dipropylene Glycol, Agarum Cribosum, Phenoxyethanol, Citronellol, Butylparaben, Propylparaben, Isobutylparaben

Brand Overview

Boots At-A-Glance

Originating in England, Boots is named after founder John Boot, and it already had a worldwide presence before its 2004 pilot launch in the U.S. retail market through select Target and CVS drugstore. (Note: Boots is no longer available at CVS.) Its success in these stores led to a full-scale launch in spring 2007. Boots has been part of England's cosmetic history since 1839, and now over 1,500 freestanding Boots stores dot the British landscape. Of course, history has its place, but Boots, on the basis of their longevity, believes that it offers consumers the best products full of quality ingredients and also at a value price. Although it's true that Boots' price point is lower than many drugstore lines (at least those whose products make similar claims and have the same target audience), their line consists of some impressive options, but also contains some areas that left us wanting for more.

Boots’ sunscreens tend to be good, but be aware that some have SPF ratings below the benchmark SPF 30+. Although there are dozens of moisturizers available, you’ll find that many are indistinguishable from one another in terms of their formulas. While there are many great options for sensitive skin among the Boots’ line, there are much fewer choices for those seeking impressive anti-aging formulas due to the lack of beneficial ingredients.

Boots does feature antioxidants, peptides, and retinyl palmitate (a form of vitamin A not to be confused with pure retinol) in many of its products, but they tend to be present at less than impressive, or jar packaging compromises their benefits to skin due to light & air exposure.

You'll find some great options for cleansers, scrubs, sunless tanners, and treatments for dry, chapped lips, all at fair prices, and that's good news. (There are also quite a few impressive makeup products at surprisingly inexpensive prices.) Check our reviews for the products that shouldn’t be missed (as well as the less-than-impressive options).

For more information about Boots, call (866) 752-6687 or visit www.boots.com.

Note: Boots No7 and Botanics brands (only) are sold in Canada at Shoppers Drug Mart stores. In the U.S., most of the lines can be found at Target, Walgreens, and Ulta. As of August 2015, Boots has been acquired by Walgreens.

Strengths: Inexpensive; outstanding options for sensitive skin; good sunscreens; some impressive makeup products.

Weaknesses: Occasional use of jar packaging; some formulas with limited amounts of beneficial ingredients.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Great moisture boost but Discontinued

I love this stuff and was sad to see it discontinued. I am down to my last tube. I have really dry skin and I liked the extra boost.

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