Cura Di Vita Protettivo Protective Moisture SPF 15

by Borghese  
Price:
$45 - 1.7 fl. oz.
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Category:
Skin Care > Moisturizers (Daytime and Nighttime) > Moisturizer with Sunscreen
Last Updated:
2/27/2013
Jar Packaging:
No
Tested On Animals:
Yes

This daytime moisturizer with sunscreen lacks the UVA-protecting ingredients of titanium dioxide, zinc oxide, avobenzone (also known as butyl methoxydibenzoylmethane), ecamsule, or Tinosorb and is not recommended. It also contains far more fragrance than it does anti-aging ingredients, which is a further disappointment.

A lightweight, protective hydrating lotion that provides UVA/UVB protection and insures skin's youthful suppleness. Our exclusive Filtrex sunscreen system offers optimum daily protection from UV light and environmental exposure.

Active: Ethylhexyl Methoxycinnamate (7.5%), Benzophenone 3 (5%), Ethylhexyl Salicylate (5%), Other: Water, Butylene Glycol, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Isostearyl Neopentanoate, Stearic Acid, Glycerin, Coco Caprylate/Caprate, Polysorbate 60, Black Currant Extract, Tocopheryl Acetate, Fragrance, Sodium Pca, Sea Salt, Squalane, Glyceryl Stearate, Sorbitan Stearate, Triethanolamine, Hyaluronic Acid, Magnesium Ascorbyl Phosphate, Collagen Amino Acids, Hydrolyzed Collagen, Bisabolol, Squalene, Glycolipids, Linolenic Acid, Linoleic Acid, Phytosterol, Adenosine Triphosphate, Sodium Hyaluronate, Hydroxyethylcellulose, Dimethicone, Cetyl Alcohol, Magnesium Aluminum Silicate, Acrylate/Carbamate Copolymer, Mineral Salts, Propylene Glycol, Imidazolidinyl Urea, Propylparaben, Methylparaben, Blue 1, Yellow 5, Red 4, Citronellol, Geraniol, Limonene, Linalool

Over the past few years the distribution and, as such, availability, of Borghese products has diminished. They're sold randomly in major department stores around the world and it's been years since anyone has asked us about a new Borghese product. Given the decrease in interest, we didn't even include Borghese in the most recent edition of Don’t Go to the Cosmetics Counter Without Me. After publishing the book, however, we were literally deluged with emails from readers asking (sometimes demanding to know) why we didn’t review Borghese. Those numerous requests for reviews about the line are why it's back on our roster.

As we were evaluating the products and writing the reviews for Borghese, the entire team wondered why there was such intense interest in the line. Very few Borghese products are worth any attention whatsoever. Few have any real merit and several of them are truly terrible formulas or, more often than not, an otherwise good formula was ruined by potent irritants that don't serve to make anyone's skin look better. It is especially curious that Borghese has such a following when they rarely advertise in fashion magazines. We can't recall the last time a Borghese product appeared on a "Best of Beauty" list either, so again, we wondered what all the clamoring was about.

Borghese is a cosmetics line that is supposed to have an Italian heritage of beauty. Their angle is combining the tradition of Italian beauty with modern technology. It may seem intriguing that the company maintains their products are based on "a heritage that dates back to the 14th century," but, we ask you, what skin-care or beauty information from the 14th century, or even 20 years ago, is relevant today? Think of it this way: Would you, or even could you, use a computer from the mid-90s given the technological advances since then? The same is true for skin care. Everything from free-radical damage, sun damage, how skin functions, or what causes acne and how you can treat it is recent knowledge. If your goal is to use the best products that stand a chance of giving you the results you want, then relying on anything other than recent history is definitely not the way to go.

Looking at Borghese from an objective point of view based on published studies about what ingredients can help or hurt skin reveals that their products are nothing more than a frustrating mix of good and bad. Several of their moisturizers contain a bevy of state-of-the-art ingredients, yet the choice of jar packaging means they won't last long once the product is opened. It's also disappointing that many Borghese products are filled with plant extracts, usually fragrant oils, that only serve to irritate the skin. That irritation causes collagen to break down and depletes the skin's protective outer barrier. Perhaps that was acceptable in the 14th century, but it certainly doesn't pass for smart skin care today!

As far as Borghese is concerned, Italian beauty seems to rely heavily on scent, but eau de cologne or perfume, natural or otherwise, is not good skin care. As for sun protection, Borghese also gets mixed reviews: some of the SPF-rated products provide sufficient UVA protection but others don't. Thus, Borghese is not a line to shop without knowing exactly what you're buying, and many of their claims border on the impossible, although that is certainly not unique to this brand.

You're most likely to find Borghese products in select Bloomingdale's, Lord & Taylor, or select regional drugstores. They're sold in plenty of online stores, too, and at wholesale warehouse companies such as Costco, which distributes some Borghese products under the Kirkland Signature brand. For the most part, the Costco-sold Borghese products are simply repackaged, renamed versions of what Borghese sells in their main line—the difference is price. For example, a moisturizer you'd pay $61 for at the Borghese counter in Bloomingdale’s costs $26.99 at Costco. A considerable savings, but skin care is never a bargain if the product itself isn't going to benefit your skin beyond the basics.

For more information about Borghese, call (866) 267-4437 or visit www.borghese.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. ellen r
    Reviewed on Sunday, March 31, 2013
    • Value
      4 / 4
    • Results
      4 / 4
    • Recommend
      4 / 4
    GREAT SKIN MOISTURIZER
    • This is a product I cannot live without. It may not have enough sunscreen but it gives my complexion a wonderful glow. Even my dermatologist complemented me on the quality of my skin. And I do attribute that to using this product every single morning for at least 16 years. I never use night creams and other brands of moisturizers make my skin break out. Do not know how the Cosmetic Cop could give this a "poor" rating. I always recommend this to all my friends.

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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