Cura Occhi Brillante Brightening Eye Enhancer

by Borghese  
Price:
$50 - 0.89 fl. oz.
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Category:
Skin Care > Retinol Products > Eye Moisturizers
Last Updated:
2/27/2013
Jar Packaging:
No
Tested On Animals:
Yes

This eye cream is yet another sold as being specially developed to reduce dark circles. (Don’t we ever get tired of this nonsense?) None of the ingredients it contains are capable of lightening dark circles, and the “healing herbs” won’t make wrinkled skin firmer. This is mostly water with several thickeners. Cell-communicating peptides are present, but they’re not the answer for dark circles. Most of the intriguing ingredients are listed after the preservatives, so they don’t count for much.

One ingredient deserves further comment because it often appears in products claiming to banish dark circles: hesperidin methyl chalcone. There is research supporting its internal use as an aid to venous (vein) problems. One study documented that it lowers the filtration rate of capillaries, and less blood flowing though capillaries close to the surface of the skin potentially means that less hemoglobin would be oxygenated to cause the dark bluish discoloration under the eyes. However, there is no substantiated research proving that it will have this effect when this ingredient is applied topically, and stopping blood circulation is not healthy for skin! Another study detailed this ingredient’s use when combined with the root of the Ruscus aculeatus plant and vitamin C, but again it was about oral consumption for alleviating symptoms of varicose veins and helping prevent them from becoming a chronic disease (Source: International Angiology, September 2003, pages 250–262). It is clear from published research that hesperidin methyl chalcone does have various benefits for the body when consumed, but diminishing dark circles via topical application is not one of them (Source: www.pdrhealth.com/drug_info/nmdrugprofiles/nutsupdrugs/hes_0295.shtml).

Developed to help reduce the appearance of chronic dark circles and puffiness in the orbital eye area. Borghese Brightening Eye Enhancer combines healing herbs to help restore a brighter, firmer, younger look to the eye.

Water, Isopropyl Palmitate, Propylene Glycol, Glyceryl Stearate, Peg-100 Stearate, Glycerin, Sorbitan Stearate, Dimethicone, Cetyl Alcohol, Myristyl Myristate, Stearyl Alcohol, Steareth-20, N-Hydroxysuccinimide Chrysin, Palmitoyl Tetrapeptide-7, Hesperidin Methyl Chalcone, Dipeptide-2, Butylene Glycol, Carbomer, Polysorbate 20, Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben, Aloe Barbadensis Leaf Juice, Shea Butter, Gynostemma Pentaphyllum Extract, Panax Ginseng Root Extract, Sunflower Seed Oil, Hydrolyzed Collagen, Hyaluronic Acid, Collagen Amino Acids, Adenosine Triphosphate, Cyclopentasiloxane, Cyclotetrasiloxane, Polysilicone-11, Glyceryl Polymethacrylate, Polyglyceryl-3 Beeswax, Peg-12 Dimethicone, Sea Salt, Mineral Salts, Triethanolamine, Silica, Trisodium Edta, Caprylyl Glycol, Ethylhexyl Glycerin, Hexylene Glycerin, Hexylene Glycol, Sodium Benzoate, Titanium Dioxide

Over the past few years the distribution and, as such, availability, of Borghese products has diminished. They're sold randomly in major department stores around the world and it's been years since anyone has asked us about a new Borghese product. Given the decrease in interest, we didn't even include Borghese in the most recent edition of Don’t Go to the Cosmetics Counter Without Me. After publishing the book, however, we were literally deluged with emails from readers asking (sometimes demanding to know) why we didn’t review Borghese. Those numerous requests for reviews about the line are why it's back on our roster.

As we were evaluating the products and writing the reviews for Borghese, the entire team wondered why there was such intense interest in the line. Very few Borghese products are worth any attention whatsoever. Few have any real merit and several of them are truly terrible formulas or, more often than not, an otherwise good formula was ruined by potent irritants that don't serve to make anyone's skin look better. It is especially curious that Borghese has such a following when they rarely advertise in fashion magazines. We can't recall the last time a Borghese product appeared on a "Best of Beauty" list either, so again, we wondered what all the clamoring was about.

Borghese is a cosmetics line that is supposed to have an Italian heritage of beauty. Their angle is combining the tradition of Italian beauty with modern technology. It may seem intriguing that the company maintains their products are based on "a heritage that dates back to the 14th century," but, we ask you, what skin-care or beauty information from the 14th century, or even 20 years ago, is relevant today? Think of it this way: Would you, or even could you, use a computer from the mid-90s given the technological advances since then? The same is true for skin care. Everything from free-radical damage, sun damage, how skin functions, or what causes acne and how you can treat it is recent knowledge. If your goal is to use the best products that stand a chance of giving you the results you want, then relying on anything other than recent history is definitely not the way to go.

Looking at Borghese from an objective point of view based on published studies about what ingredients can help or hurt skin reveals that their products are nothing more than a frustrating mix of good and bad. Several of their moisturizers contain a bevy of state-of-the-art ingredients, yet the choice of jar packaging means they won't last long once the product is opened. It's also disappointing that many Borghese products are filled with plant extracts, usually fragrant oils, that only serve to irritate the skin. That irritation causes collagen to break down and depletes the skin's protective outer barrier. Perhaps that was acceptable in the 14th century, but it certainly doesn't pass for smart skin care today!

As far as Borghese is concerned, Italian beauty seems to rely heavily on scent, but eau de cologne or perfume, natural or otherwise, is not good skin care. As for sun protection, Borghese also gets mixed reviews: some of the SPF-rated products provide sufficient UVA protection but others don't. Thus, Borghese is not a line to shop without knowing exactly what you're buying, and many of their claims border on the impossible, although that is certainly not unique to this brand.

You're most likely to find Borghese products in select Bloomingdale's, Lord & Taylor, or select regional drugstores. They're sold in plenty of online stores, too, and at wholesale warehouse companies such as Costco, which distributes some Borghese products under the Kirkland Signature brand. For the most part, the Costco-sold Borghese products are simply repackaged, renamed versions of what Borghese sells in their main line—the difference is price. For example, a moisturizer you'd pay $61 for at the Borghese counter in Bloomingdale’s costs $26.99 at Costco. A considerable savings, but skin care is never a bargain if the product itself isn't going to benefit your skin beyond the basics.

For more information about Borghese, call (866) 267-4437 or visit www.borghese.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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