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Strengths: Great highlighting lotion and powder; some good foundations; selection of lip color products, including Lip Velvet.

Weaknesses: Inconsistent eyeshadow quality; limited shade selection in complexion products; Burberry Beauty has poor in-store and online availability, items are often out-of-stock for long periods of time; strong, pervasive fragrance is an issue in several products.

British fashion house Burberry has a long history, dating back to 1856 when the company opened its first store in Basingstoke, England. Initially specializing in outerwear, Burberry is credited with creating the first true “trench coat” for the British military in the early 1900s, which quickly gained popularity with the general public after World War I. In the years since their trench coat became a fashion staple, Burberry has become a global brand, and now has stores all over the world. In 2010, Burberry, taking a cue from other high fashion brands such as Armani and Chanel, launched its own line of cosmetics—Burberry Beauty.

Burberry Beauty’s lineup of products is relatively small compared to those of competing designer brands, but it includes all the basics: foundation, concealer, eyeshadow, lipstick, and blush. Unfortunately, many of the Burberry Beauty products have better packaging than performance, and definitely more style than substance. The bottles, compacts, and various cases look very high-end, with each product featuring the iconic Burberry “check plaid,” a pattern the company began using as its signature in the 1920s. Unfortunately, iconic brand symbols and pretty packaging don’t necessarily make for great makeup.

Despite its designer pedigree, Burberry Beauty is sadly mediocre—especially given its heritage and price point. If a designer name holds more allure for you when shopping for makeup, then Dior, Chanel, or Armani are all much better options.

For more information about Burberry Beauty, visit www.burberry.com or call (877) 217-4085.

585633-IIS5 v1.0.0.376 3/4/2015 8:40:45 PM