Better Than Waterproof Mascara

by Cargo  
Price:
$20 
Average Read Member Comments
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
2/28/2013
Jar Packaging:
No
Tested On Animals:
No

The name for this mascara is tied to Cargo’s claims that it technically isn’t waterproof mascara, but wears like one so you don’t have to worry about lashes getting wet or moisture causing the formula to smear. If you find that confusing, don’t worry, it is confusing and just false. It isn’t better than waterproof, it just isn’t waterproof, it’s water soluble. The claim is just silly. This easily comes off with plain water and gentle pressure. As a regular mascara (which is all it is) the application is initially too heavy but it can be thinned out easily enough, resulting in modestly long lashes with a hint of thickness. The formula is heavy on film-forming agents, so lashes tend to get stuck together more than they do with a wax-based mascara formula. The film-formers also make lashes feel dry and slightly stiff.

Canada-based Cargo is a makeup line founded a little more than 10 years ago by a woman whose mission was to create a professional color line that would appeal equally to makeup artists and everyday women. Apparently, the dozens of product lines that existed just weren't good enough—obviously, she hadn't seen Stila, MAC, Laura Mercier, Trish McEvoy, Quo, Bobby Brown, or Nars, and on and on. Cargo hit the beauty scene with a blend of celebrity fanfare and panache that has become the standard for any new cosmetic brand that wants to grab attention and have the press write about them.

Celebrity gossip and fashion magazine write-ups aside (believe me, their recommendations aren't objective in the least, they love everything; have you ever read or heard a celebrity or a fashion magazine say that a makeup or skin-care product or brand is really awful?), there are plenty of reasons to consider Cargo an option when looking for a new makeup look or just to replenish your current supply. What Cargo doesn't do, however, is distinguish itself in any significant way to indicate you should abandon your favorite Stila, Laura Mercier, M.A.C., Revlon, L'Oreal, Rimmel, or [insert-your-favorite-makeup-line-here] products, although in some cases, you may indeed be tempted.

Several independent beauty stores retail the Cargo brand and you may be wondering what does Cargo do really well? This is definitely a line to shop if you're a fan of bronzers and lip gloss. They also have some reliable foundation choices, improved eyeshadow palettes, and a handful of innovative products worth your attention, assuming you're OK with Cargo's higher price point. (In that regard, this is a line to shop with caution because many of the items aren't worth the splurge.) It's admirable that Cargo donates a portion of lipstick sales to St. Jude's Children's Hospital, but, unfortunately, the lipsticks have one of the greasiest formulas you're likely to find.

What Cargo lacks are foundations with sunscreen, and their one liquid foundation is overloaded with potentially irritating fragrance chemicals. This is also not the line to look to if you're shopping for matte blush or eyeshadows. All manner of shine dominates, though this is typical of many makeup lines; so, if anything, Cargo is just following the herd. Another disappointment is that Cargo initially offered an impressive range of brushes, but that range has now been whittled down to only a few.

Advertising is where Cargo really falls off the wagon and joins most of the other cosmetic companies, bragging about what several of their products do not contain, such as paraben preservatives. The insanity is that although they in some cases push the claim that the product does not contain parabens, at least one-third of the line's formulas still do contain parabens. We don't get the rationale behind emphasizing that something is allegedly bad (and due to media hype lots of consumers are wary of products with these allegedly evil ingredients), and then at the same time continuing to include it in many of your products. Parabens are not the terrible ingredients they're made out to be; and it's clear that Cargo doesn't really think so either or they wouldn't keep selling products preserved with parabens! we mean, really!

For more information about Cargo, call (800) 295-8877 or visit www.cargocosmetics.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Sara K.
    Reviewed on Saturday, May 17, 2014
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      3 / 4
    NOT regular mascara!
    • I've tried all tubing mascaras that are readily available in the US. Cargo Better Than Waterproof is by far the best for dramatic results. And it is NOT water soluble, water merely loosens the bond between the mascara and the lash so that the mascara can be washed away. Water soluble means that when mixed with water, a solution will form, which is the case with regular mascara, but not this.

  2. Angela
    Reviewed on Sunday, February 09, 2014
    • Results
      4 / 4
    • Value
      3 / 4
    • Recommend
      4 / 4
    Fantastic!
    • I have tried everything from cheap to expensive and never found a mascara that did not leave me looking like a raccoon until Cargo Better than Waterproof Mascara. I agree with the claim that it is better than waterproof as it lasts through my oily skin, heat and humidity. Two thumbs WAY up. I will be so sad if this is ever discontinued as I have tried EVERYTHING.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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