Tested on animals:No
Goddess Skin Clay Mask is what Charlotte Tilbury extols as "the rebirth" for your skin, claiming it, "visibly lifts, smoothes, brightens & tightens pores." That's a tall order that this mask, as expensive and hyped up as it may be, cannot fulfill. While the claims are wildly exaggerated, the formula does contain some beneficial ingredients, but the overall blend falls short for a couple of reasons…
One of the first things we noticed about Goddess Skin Clay Mask is its wafting rose-scented, perfume-like smell. Some will find that annoying enough, but the bigger issue is its potentially irritating, and therefor pro-aging, repercussions for skin (see More Info for the full scoop).
We were also a bit surprised by the texture. Even though this mask contains clay (kaolin) it doesn't have the hallmark absorbent feel that clay masks are known for. That's partially because it's paired here with several emollients such as glycerin, sweet almond oil, and rose hip oil. All of those are great moisturizing and soothing ingredients for skin, but they work against the claims that this mask "absorbs surface skin oil" and "tighten pores." Not that clay can really tighten pores anyway, although its drawing action can help dislodge blackheads and cellular debris.
The other claim we have to dispute is that Goddess Skin Clay Mask can "lift" skin. That just isn't possible in the realm of skincare, not even with the BioNymph Peptide Complex, which the brand claims, "boosts collagen production and improves skin elasticity." We had to do some digging to figure out which ingredient in the Goddess Skin Clay Mask that complex is tied too, and as it turns out it's the nicotiana sylvestris leaf cell culture. This ingredient in cultured skin cells does indeed show potential for stimulating collagen production, but the study hasn't been reproduced or the effectiveness of this ingredient tested in topical skincare products (Journal of Biotechnology, 2010). As you may have guessed, its presence here doesn't equate to "lifted" skin. It also doesn't match the numerous well-researched alternatives that could have been included here instead—alternatives that actually have anti-aging benefit!
All told, this is one mixed up formula. It combines emollients with absorbent ingredients and irritants with anti-irritants. It's really not worth the gamble for skin, especially at this price point, but if you're hell bent on using Goddess Skin Clay Mask, the texture is best for normal to slightly dry or slightly oily (combination) skin. Better yet, check out the superior options on our Best Facial Masks list instead.
- Contains some beneficial ingredients.
- Combination of absorbent and emollient ingredients doesn't allow either to work to the full extent of their abilities.
- Can't "lift" skin as claimed.
- Highly fragranced formula puts skin at risk
Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes chronic irritation that can damage healthy collagen production, lead to or worsen dryness, and impair your skin's ability to heal. Fragrance-free is the best way for all skin types to go for all skin types (Food and Chemical Toxicology, 2008 & American Journal of Clinical Dermatology, 2003).
The sneaky part about irritation is that research has demonstrated that you don't always need to see it or feel it for your skin to suffer damage, and that damage may remain hidden for a long time (Skin Pharmacology and Physiology, 2008).
In fact, the effect of inflammation in the skin is cumulative, and repeated exposure to irritants contributes to a weakened skin barrier, slower healing (including of red marks from breakouts), and a dull, uneven complexion (Aging, 2012 & Chemical Immunology and Allergy, 2012).