Bright Plus HP Intensive Brightening Mask (Discontinued)

by Clarins  Bright Plus
Price:
$35 - 2.24 fl. oz.
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Category:
Skin Care > Facial Masks > Moisturizing/Firming Masks
Last Updated:
4/30/2014
Jar Packaging:
No
Tested On Animals:
Yes

According to Clarins, 97% of women who used this mask reported more luminous skin. That sounds impressive, but it’s what we don’t know about this statistic that matters. How many women tried the mask? Who were they? Were they paid to test the product or do they work for Clarins? What was done to their skin beforehand? If it was stripped with alcohol and then this moisturizing mask was applied, of course it’s going to make skin look luminous—but so would several other products. And just because skin appears more luminous doesn’t mean the ingredients that got it to look that way are beneficial. Adding shimmery sparkles to the product can make skin luminous, but they serve no skin-care benefit.

In the case of this mask, the packaging is supposed to make you think you’re getting potent, individually packaged “doses” of a special treatment, but you’re not. The brightening effect comes from titanium dioxide, while the rice starch and clay promote a matte finish (an odd trait for a moisturizing mask, and one that likely will confuse dry or oily skin). The tiny amounts of plants (a common characteristic of Clarins products) have minimal impact on skin. This mask contains a lot of fragrance and also includes several fragrance chemicals that are potential irritants. In the end, this product’s brightening effect is simply cosmetic; there is nothing intensive about it. Consider it a superfluous option for normal to slightly dry or slightly oily skin.

Smoothes skin's texture and leaves incredibly bright with a beautiful matte finish. Diminishes existing dark spots and helps slow the source of production of melanin. Soothes stressed skin and restores comfort. After 4 weeks use: 97% of women reported brighter skin. 97% of women reported more luminous skin.

Water, Caprylic/Capric Triglyceride, Cyclomethicone, Glycerin, Oryza Sativa (Rice) Starch, Pentylene Glycol, Cetearyl Alcohol, Ascorbyl Glucoside, Titanium Dioxide, Kaolin, Butylene Glycol, Glyceryl Stearate, PEG-100 Stearate, Tromethamine, Cetearyl Glucoside, Phenoxyisopropanol, Propylene Glycol, Fragrance, Cetyl Alcohol, Sodium Citrate, Stearyl Alcohol, Ascorbyl Tetraisopalmitate, Carum Petroselinum (Parsley) Extract, Ethylhexylglycerin, Polyacrylamide, Tetrasodium EDTA, Xanthan Gum, Betula Alba Bark Extract, Potassium Sorbate, C13-14 Isoparaffin, Phytic Acid, Rubus Idaeus (Raspberry) Fruit Extract, Alchemilla Vulgaris Extract, Ruscus Aculeatus Root Extract, Anthemis Nobilis Flower Extract, Laureth-7, Phenoxyethanol, Citric Acid, Sigesbeckia Orientalis Extract, Xylitol, Geraniol, Benzyl Salicylate, Citronellol, Benzyl Benzoate, Butylphenyl Methylpropional

Clarins is a distinctively French line whose beginnings go back to 1954. It was then that founder Jacques Courtin-Clarins began formulating plant-based treatments for his clients. He parlayed this into a Beauty Institute, and from there, with an all-natural mantra that was slightly ahead of its time, the business grew. Never wavering from its original marketing angle, Clarins has steadfastly held on to the belief that whatever grows from the ground and smells nice must be the cure for every skin ailment, from breakouts to loss of firmness to the dreaded "sponginess" of cellulite. A visit to today's white- and red-trimmed Clarins counter confirms that the plant-based, natural-extract rhetoric is still intact, and the counter staff is eager to discuss it (yet ask them what some of the non-plant, unnatural ingredients are doing in their products and you may be met with a blank stare).

You'll also find that Clarins routinely offers facial appointments at their counters, yet more often than not these appointments, which are done behind a privacy screen, are about selling products, not about performing a legitimate facial. (For example, cleansing, toning, and facial massage are included, while extractions are not.) One other point of difference you may hear about is the Clarins Anti-Pollution Complex. First added to their products in 1991, this Complex consists of a group of plant extracts — though what they may be is a mystery, since all manner of plant extracts show up in these products, with few repeats. This "high-performing" protection is supposed to shield skin from pollutant gases, corrosive particles, and industrial emissions. Although that sounds good, it's not true and there isn't a shred of proof to the contrary (Clarins research is unpublished). Plant extracts, alone or in combination — regardless of the remote locations they may come from — cannot keep pollution off the skin. If anything, the amount of fragrance in these products can weaken the skin's defense mechanisms, resulting in more damage from the pollution our skin encounters daily.

This line is enormous, and is absolutely one of the most cumbersome around. Within it, the assortment of plant extracts ranges from the usual to the exotic and ultimately to the no-one-knows-what-in-the-heck-these-are! Clarins has something for every skin concern imaginable—from keeping pollution off the face (not possible) to lifting a sagging jaw line (not possible without surgery), and even protecting skin from electromagnetic waves (give me a break). It would seem there is nothing these supposedly miraculous products can't do! And you'll find a horde of plants here with the promise that this can really all come true.

However, once you're armed with even a modicum of ingredient knowledge and a fair helping of myth-busting, you'll realize how ridiculously out of whack all of this hype is. That's not to imply that all of these products are bad—there are good ones—or that all of the plant extracts aren't good—because many are very good anti-irritants, antioxidants, emollients, or antibacterial agents. However, many plant extracts are also potential allergens or skin irritants. Clarins also has its fair share of ordinary, standard, and completely unnecessary products whose claims are at best misleading and at worst downright false, and overall the products are incredibly overpriced for what you get. What is most startling is the redundancy among the Clarins products. There are few differences, for example, between the moisturizers and the mask cleansers, and the oil-control products are more reruns than they are new alternatives for skin care.

Note: All Clarins products contain fragrance.

For more information about Clarins, call (866) 252-7467 or visit www.clarins.com.

Clarins Makeup

Clarins showcases its prodigious skin-care products so prominently that you may not have noticed that their excellent makeup collection has become even more impressive. Evaluating Clarins makeup is 180 degrees different from evaluating the lackluster and confusing assortment of skin-care products they sell. When it comes to foundations, powders, and lipsticks, texture is critically important. Luckily, this is where Clarins color line excels, despite premium prices and going a bit overboard with fragrance. Their foundations are marvelous, the lone concealer is much better than their former attempts in this area, and every powder-based product feels incomparably silky while looking stunningly smooth on skin. (Keep in mind, however, that even the best makeup looks only as good as the skin on which it is applied.) Giving Lancome and Dior a run for their money, Clarins' mascaras are surprisingly good, and at least their lipsticks feel as rich as you'll need to be to afford repeat purchases. You don't need to spend this much money to get beautiful results and stellar products, but if your budget allows you to fill your makeup bag with department-store products, Clarins' nicely organized makeup display should be one of your first stops.

Clarins likes to promote that many of their foundations contain a special anti-pollution complex to safeguard your skin. Don't believe it for a second, because there is no way to completely shield skin from the effects of pollution and antioxidants. Besides, the kinds of ingredients that can reduce, not block or eliminate, pollution-based free-radical formation are rarely included in Clarins makeup.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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