Conceal FX Maximum Camouflage Concealer

by Cover FX  
Price:
$25 
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Category:
Makeup > Concealers & Highlighters > Liquid Concealer
Last Updated:
5/18/2010
Jar Packaging:
No
Tested On Animals:
No
This concealer comes in a squeeze tube and offers heavy-duty coverage that can look too heavy and opaque on skin unless blended carefully. Only a small amount of this slightly creamy, thick concealer is needed for impressive coverage, and it gradually sets to a satin matte finish that’s slightly prone to creasing. This is best for those with dark circles or other strong discolorations that more traditional concealers don’t camouflage well enough. Most of the shades are too peach or orange for most skin tones, but X-Light, Light, and Light-Medium are worth trying. Overall, this isn’t in the same league as the Full Cover Concealer from Make Up For Ever, but it’s close and it doesn’t have that strong matte finish that some find unappealing.

Cover FX is a small line of makeup products described as being "cosmetic cosmeceuticals." While we appreciate the alliteration, this description is the first of many blunders Cover FX makes, some of which are mere wordplay and easily overlooked while others are more serious and should make you question the credibility of the people behind this brand.

Co-founded by makeup artist Lee Graff and some former M.A.C. employees, Cover FX is a Canadian company specializing in camouflage makeup, the area of concentration in which Graff has focused her career as a makeup artist. The products are marketed as being ideal for sensitive skin, and are labeled with all of the buzz words that are designed to entice yet also mislead consumers, such as non-comedogenic, oil-free, and talc-free. According to the company Web site, Graff’s dream "was to help men and women with skin conditions face the world with confidence by offering them makeup products with therapeutic benefits that would perfectly match their skin tone, be affordable, well tolerated by even the most sensitive skin, and achieve a perfectly natural, flawless effect." Lofty goals, certainly, but setting goals doesn't always mean you achieve them.

There is no doubt that the full-coverage foundation from Cover FX can hide a multitude of facial flaws, but describing the effect as natural makes about as much sense as planting a palm tree in Alaska and expecting it to flourish! Whenever serious camouflage is needed, consumers must accept the trade-off that the makeup that's needed to do the job isn't going to look seamlessly natural on skin. To their credit, Cover FX's camouflage makeup looks better on skin than many other full-coverage options, but it's still not a look we recommend unless it is absolutely necessary—and that's a personal decision only you can make. If you don't need full coverage, there are several other products from Cover FX worth considering, from their Priming Serum to their Skin Tint and makeup brushes. This isn't a comprehensive makeup line (for example, you won't find eyeshadows, pencils, or mascara), but they do some key items quite well.

There is no doubt that the full-coverage foundation from Cover FX can hide a multitude of facial flaws, but describing the effect as natural makes about as much sense as planting a palm tree in Alaska and expecting it to flourish! Whenever serious camouflage is needed, consumers must accept the trade-off that the makeup that's needed to do the job isn't going to look seamlessly natural on skin. To their credit, Cover FX’s camouflage makeup looks better on skin than many other full-coverage options, but it's still not a look we recommend unless it is absolutely necessary—and that's a personal decision only you can make. If you don't need full coverage, there are several other products from Cover FX worth considering, from their Priming Serum to their Skin Tint and makeup brushes. This isn't a comprehensive makeup line (for example, you won't find eyeshadows, pencils, or mascara), but they do some key items quite well.

There is nothing about these products that make them preferred for sensitive or rosacea-affected skin. For example, they use synthetic sunscreen actives, which are far more prone to aggravate sensitive skin than are the mineral actives titanium dioxide and zinc oxide. The continual non-comedogenic claim that appears on several products, including those containing heavy waxes and other thickening agents, should be avoided by those with blackheads or blemish-prone skin. Plus, a fragrance-free line shouldn’t be scenting their products with neroli and lavender oils, two fragrant plants that lack even a minor benefit for skin (though your nose will appreciate them).

Cover FX has an admirable goal in wanting to help people who have scars or discolorations face the world with their head held high. Without question, the right makeup can make a huge difference in such a person’s self-esteem, but Cover FX needs better products to achieve this. As is, at least for their Total Coverage Cream Foundation (which is what most of my readers interested in this line ask about), we find it hard to believe that this product was the best Graff and her team could do. It's actually one of the weaker links in the line, but that doesn't mean Cover FX doesn’t have some pleasant surprises in store.

For more information about Cover FX, call (866) 424-3332 or visit www.coverfx.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    2 / 4 Average
Page of 1
  1. Jennifer E
    Reviewed on Thursday, March 13, 2014
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    I love this product!
    • I don't know why the other person hates this concealer so much, I love it! I use one of those beauty sponges (slightly damp) to blend it after applying first to my hand and then dotting on my face where I need it. I find the coverage amazing, without looking like too much. I have the neutral x-light, and often have a hard time finding make-up that works on my super pale skin. I have gotten compliments on how good my skin looks every day since I started using it!! Highly recommend.

  2. Angie B
    Reviewed on Sunday, March 03, 2013
    • Results
      1 / 4
    • Value
      1 / 4
    • Recommend
      1 / 4
    Biggest Regret - Avoid at all cost
    • This product should be considered poor. The color I chose (Light) was horrible and craped like crazy. It made me look old; when I took it off, I looked better and younger. Please, please, please never ever buy this product, it is a BIG waste of money. I threw mine out. Sorry Paula there is nothing average about this product. I would not even sell this in a dollar store.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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