Cover FX At-A-Glance
Strengths: Broad range of foundation and concealer shades for those seeking moderate to full coverage; superior mineral powder foundation; good primer; most of the products are fragrance-free (but not all); very good brushes at an attractive price point.
Weaknesses: Lip balm/lipstick contains potential irritants; color range can be a little tricky for some of their products.
Co-founded by makeup artist Lee Graff and M.A.C. Cosmetic alumni’s, Cover FX is a Canadian company specializing in camouflage makeup, the area of concentration in which Graff has focused her career as a makeup artist. According to the company Web site, Graff’s dream “was to help men and women with skin conditions face the world with confidence by offering them makeup products with therapeutic benefits that would perfectly match their skin tone, be affordable, well tolerated by even the most sensitive skin, and achieve a perfectly natural, flawless effect.” Lofty goals, certainly! Cover FX manages to accomplish much of these with a line that has grown and been well curated over the years.
Many of the options within Cover FX offer medium to full coverage, but whenever serious camouflage is needed, there is a trade-off to accept that it won’t always look totally natural. To their credit, Cover FX's full coverage options look more natural on skin than many (and their expansive color options helps quite a bit).
If you don't need full coverage, there are several other products from Cover FX worth considering, from their Cream Concealer, Priming Serum to their Skin Tint, Custom Cover Drops and makeup brushes. This isn't a comprehensive makeup line (for example, you won't find eyeshadows, pencils, or mascara), but they are a cosmetics line that understands what it does best—and sticks with it.
Cover FX has an admirable goal in wanting to help people who have scars or discolorations face the world with their head held high. Without question, the right makeup can make a huge difference in such a person’s self-esteem, and as Cover FX has evolved over the years, they’ve launched impressive and unique formulas. There are a few that need work due to their use of potentially irritating ingredients—but fortunately, these are few and far between.
For more information about Cover FX, call (866) 424-3332 or visit www.coverfx.com.