Total Coverage Cream Foundation SPF 30

by Cover FX  
Price:
$42 
Average Read Member Comments
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Category:
Makeup > Foundations With Sunscreen > Cream Foundation w/ Suncreen
Last Updated:
3/8/2013
Jar Packaging:
No
Tested On Animals:
No

This is the Cover FX foundation that put this company on the map, so to speak—but is it worth your attention? Definitely not if you want sun protection from your foundation because this does not contain sufficient UVA-protecting ingredients. This is also a bad choice if you have blemish-prone skin; the waxes and emollients it contains can contribute to clogged pores (labeling this foundation non-comedogenic is an extreme example of how misused this term has become).

More akin to grease paint than traditional foundation, this thick cream compact foundation drags if you apply it over bare skin. Application improves when you moisturize your skin beforehand, and this has a moist finish that absolutely must be set with powder (which adds to its already-thick appearance). The only reason to consider this heavy-duty foundation is if you need major coverage, such as for birthmarks, melasma, persistent redness, or flat facial scars. Although it looks more natural on skin than some other full-coverage foundations (such as original Dermablend), it still is not natural by anyone’s definition—you will absolutely look like you’re wearing foundation.

Part of what keeps this foundation from looking better on skin is the shocking number of poor shades. There are more than 40 shades available, which is certainly a lot of options, but the number of workable shades is considerably less. The following shades are not recommended because they are overtly peach, orange, copper, pink, or rose: B15 Honey Ginger, B25 Warm Walnut, B45 Burnished Mahogany (may be OK for some Native American or Polynesian skin tones), C20 Pink Cream, C40 Rose Wheat, C50 Rose Sand, C60 Pink Almond, C80 Rosewood, E50 Warm Taupe, E60 Desert Peach, E80 Rich Tan, and M80 Deep Mocha. There are some excellent shades for very fair skin, including E0 Porcelain and M10 Bone, and some impressive colors for dark to very dark skin, including B65 Warm Espresso and M70 Mocha. The E and M range of shades tend to be the safest bets in terms of neutral to warm beige tones.

When all is said and done, although this is a tenacious makeup in terms of wear (and washing this off requires an oil, cold cream, or silicone-based makeup remover) and provides ample coverage, it isn’t the best look for full face makeup unless you have something glaring or significant to hide. Otherwise, consider this best as a cream concealer that requires careful blending and, again, it must be set with powder to avoid creasing and to prolong wear.

Actives: Octinoxate 7.5%, Octocrylene 5%, Oxybenzone 2%. Other Ingredients: Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Synthetic Beeswax, Carnauba Wax, Magnesium Silicate, Hydrogenated Polyisobutene, Neopentyl Glycol Dicaprate, Tricontanyl PVP, Tocopherol, Bisabolol, Cholesteryl Hydroxystearate, Triethoxycaprylyl Silane, Dehydroacetic Acid, BHT May Contain: Titanium Dioxide, Iron Oxides, Chromium Oxide Greens

Cover FX is a small line of makeup products described as being "cosmetic cosmeceuticals." While we appreciate the alliteration, this description is the first of many blunders Cover FX makes, some of which are mere wordplay and easily overlooked while others are more serious and should make you question the credibility of the people behind this brand.

Co-founded by makeup artist Lee Graff and some former M.A.C. employees, Cover FX is a Canadian company specializing in camouflage makeup, the area of concentration in which Graff has focused her career as a makeup artist. The products are marketed as being ideal for sensitive skin, and are labeled with all of the buzz words that are designed to entice yet also mislead consumers, such as non-comedogenic, oil-free, and talc-free. According to the company Web site, Graff’s dream "was to help men and women with skin conditions face the world with confidence by offering them makeup products with therapeutic benefits that would perfectly match their skin tone, be affordable, well tolerated by even the most sensitive skin, and achieve a perfectly natural, flawless effect." Lofty goals, certainly, but setting goals doesn't always mean you achieve them.

There is no doubt that the full-coverage foundation from Cover FX can hide a multitude of facial flaws, but describing the effect as natural makes about as much sense as planting a palm tree in Alaska and expecting it to flourish! Whenever serious camouflage is needed, consumers must accept the trade-off that the makeup that's needed to do the job isn't going to look seamlessly natural on skin. To their credit, Cover FX's camouflage makeup looks better on skin than many other full-coverage options, but it's still not a look we recommend unless it is absolutely necessary—and that's a personal decision only you can make. If you don't need full coverage, there are several other products from Cover FX worth considering, from their Priming Serum to their Skin Tint and makeup brushes. This isn't a comprehensive makeup line (for example, you won't find eyeshadows, pencils, or mascara), but they do some key items quite well.

There is no doubt that the full-coverage foundation from Cover FX can hide a multitude of facial flaws, but describing the effect as natural makes about as much sense as planting a palm tree in Alaska and expecting it to flourish! Whenever serious camouflage is needed, consumers must accept the trade-off that the makeup that's needed to do the job isn't going to look seamlessly natural on skin. To their credit, Cover FX’s camouflage makeup looks better on skin than many other full-coverage options, but it's still not a look we recommend unless it is absolutely necessary—and that's a personal decision only you can make. If you don't need full coverage, there are several other products from Cover FX worth considering, from their Priming Serum to their Skin Tint and makeup brushes. This isn't a comprehensive makeup line (for example, you won't find eyeshadows, pencils, or mascara), but they do some key items quite well.

There is nothing about these products that make them preferred for sensitive or rosacea-affected skin. For example, they use synthetic sunscreen actives, which are far more prone to aggravate sensitive skin than are the mineral actives titanium dioxide and zinc oxide. The continual non-comedogenic claim that appears on several products, including those containing heavy waxes and other thickening agents, should be avoided by those with blackheads or blemish-prone skin. Plus, a fragrance-free line shouldn’t be scenting their products with neroli and lavender oils, two fragrant plants that lack even a minor benefit for skin (though your nose will appreciate them).

Cover FX has an admirable goal in wanting to help people who have scars or discolorations face the world with their head held high. Without question, the right makeup can make a huge difference in such a person’s self-esteem, but Cover FX needs better products to achieve this. As is, at least for their Total Coverage Cream Foundation (which is what most of my readers interested in this line ask about), we find it hard to believe that this product was the best Graff and her team could do. It's actually one of the weaker links in the line, but that doesn't mean Cover FX doesn’t have some pleasant surprises in store.

For more information about Cover FX, call (866) 424-3332 or visit www.coverfx.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Justine, S.
    Reviewed on Tuesday, May 06, 2014
    • Results
      4 / 4
    • Value
      4 / 4
    • Recommend
      4 / 4
    Reconsider
    • I definitely do not agree with your review. This product is amazing (at least for me) especially for people with hyperpigmentation. It is worth the money to me. It does need to be set with a powder, but so do most foundations. I think this provides great coverage and doesn't feel heavy on the skin. Has not caused any breakouts for me.

  2. Sharon S.
    Reviewed on Monday, April 14, 2014
    • Value
      4 / 4
    • Results
      4 / 4
    • Recommend
      4 / 4
    I love Cover FX!
    • I've spent a lot of money in my search for a foundation that covers my rosacea and brown spots. This DOES! It looks natural AND stays on all day, no touch ups required. Many shades to choose from. It easily washes off with Paula's Rosacea Cleanser. I disagree with the review on this product 100%.

  3. Rachel
    Reviewed on Tuesday, June 11, 2013
    • Results
      4 / 4
    • Value
      4 / 4
    • Recommend
      4 / 4
    I adore Cover FX
    • I've serious hyper pigmentation b/c of prescription strength hydroquinone, thanks horrid dermatologist. Cover FX is the ONLY foundation that covers it. I blend & use mascara/blush/liptint at minimum with this, otherwise it does look like I'm wearing somlething. Otherwise countless people exclaim how I've perfect skin & they're flabbergasted when I say it's b/c of CoverFX. Cover FX is THE ONLY makeup which matches my skin colour & tone - ie. B15. Thus, I disagree to a good extent your review.

  4. Liz
    Reviewed on Tuesday, December 04, 2012
    • Recommend
      2 / 4
    • Value
      2 / 4
    • Results
      2 / 4
    Please Update
    • Please update this review they just reformulated this foundation and it now has avobenzone in it so I think it provides sufficient sun protection and they changed the ingredients so please try it and let us know if it is any better now!

    Paula's Choice Research Team Response
    Replied on: Wednesday, December 05, 2012

    Thank you for letting us know. We'll check out the new formula and update the review accordingly.

    —Paula's Choice Research Team Response

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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