This is the Cover FX foundation that put this company on the map, so to speak—but is it worth your attention? Definitely not if you want sun protection from your foundation because this does not contain sufficient UVA-protecting ingredients. This is also a bad choice if you have blemish-prone skin; the waxes and emollients it contains can contribute to clogged pores (labeling this foundation non-comedogenic is an extreme example of how misused this term has become).
More akin to grease paint than traditional foundation, this thick cream compact foundation drags if you apply it over bare skin. Application improves when you moisturize your skin beforehand, and this has a moist finish that absolutely must be set with powder (which adds to its already-thick appearance). The only reason to consider this heavy-duty foundation is if you need major coverage, such as for birthmarks, melasma, persistent redness, or flat facial scars. Although it looks more natural on skin than some other full-coverage foundations (such as original Dermablend), it still is not natural by anyone’s definition—you will absolutely look like you’re wearing foundation.
Part of what keeps this foundation from looking better on skin is the shocking number of poor shades. There are more than 40 shades available, which is certainly a lot of options, but the number of workable shades is considerably less. The following shades are not recommended because they are overtly peach, orange, copper, pink, or rose: B15 Honey Ginger, B25 Warm Walnut, B45 Burnished Mahogany (may be OK for some Native American or Polynesian skin tones), C20 Pink Cream, C40 Rose Wheat, C50 Rose Sand, C60 Pink Almond, C80 Rosewood, E50 Warm Taupe, E60 Desert Peach, E80 Rich Tan, and M80 Deep Mocha. There are some excellent shades for very fair skin, including E0 Porcelain and M10 Bone, and some impressive colors for dark to very dark skin, including B65 Warm Espresso and M70 Mocha. The E and M range of shades tend to be the safest bets in terms of neutral to warm beige tones.
When all is said and done, although this is a tenacious makeup in terms of wear (and washing this off requires an oil, cold cream, or silicone-based makeup remover) and provides ample coverage, it isn’t the best look for full face makeup unless you have something glaring or significant to hide. Otherwise, consider this best as a cream concealer that requires careful blending and, again, it must be set with powder to avoid creasing and to prolong wear.