Last Updated:11.26.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

Cheekers, finally are an updated palette of contemporary shades, but have a terribly dry, flaky texture that sweeps on unevenly, creating a blotchy look.


Blush's basic rules - it has to be easy, and it has to look natural. That's Cheekers. Each portable mini-compact gives you a sheer blush that goes on to stay true and natural-looking for hours. It's the way to glow!

Brand Overview

CoverGirl At-A-Glance

Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick; several great options in the Queen Collection.

Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.

Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.

What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup. These items may be part of CoverGirl's humble beginnings, but you certainly don't see parent company Proctor & Gamble adding eucalyptus oil and menthol to their Olay products or to products of any of the other cosmetics companies they own. If those ingredients were so important, why not use them everywhere? Needless to say, the great products outnumber the disappointments, and the prices make it easy for those on a budget to be beautiful and enjoy some state-of-the-art products, provided they shop wisely.

CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.

For more information about CoverGirl, owned by Procter & Gamble, call (800) 426-8374 or visit the Web site at www.covergirl.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Nice blush for the money

I was surprised to see that this blush got a poor rating. I have been wearing Cheekers since forever. I just bought 2 or 3 that I really like. Yes they have that Noxema smell. Yes the brush is useless. Yes the packaging is cheap looking. But I do not find these hard to blend at all. I use liquid foundation and then I use a setting powder. After that I blend these blushes on with a good quality blush brush and have no problems whatsoever. And under $4. Awesome.

Reviewed by
Kathryn Z.
heavy fragrance

Agree with the PC's review and the other reviewer M.L. - this goes on patchy, flakes and then continues flaking off but funny enough no actual colour shows up on my skin. To add insult to injury - My grandmother used to use one of the CoverGirl pressed powders over a decade ago (which she disliked, but reluctantly finished the compact as not to waste money) and this has the SAME fragrance. When you use it the whole room smells like a funeral home. With so many other great options why use this?

Reviewed by
Skip it!

This blush goes on exactly as the Cosmetics Cop describes. I thought it was me, but after reading this review, I realized the blush is indeed...inferior. Back to CVS!

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