Tested on animals:Yes
Here's yet another makeup product promising "facelift"-like results, which is well beyond the limits of what's possible from makeup (or skin care for that matter). That's not to say a makeup product can't be beneficial or make your skin appear younger or more rejuvenated, it's just that a facelift is a facelift—and that involves surgery—which makeup simply cannot replicate, in any manner.
The claim is that this foundation contains anti-aging ingredients typically seen in night creams and that these ingredients firm skin for a facelift-like effect. This does contain some intriguing ingredients (such as Olay's standby niacinamide), but the formula has more talc and salt (sodium chloride) than it does skin-firming ingredients, making the firming claim dubious at best.
All claims and skepticism aside, even if you wanted to believe the hope for firmer skin, because this is packaged in a jar, most of the beneficial ingredients will begin to deteriorate as soon as you take the lid off, plus there's the potential for introducing bacteria if you choose to dip your fingers into the container, which will further degrade the ingredients. See More Info for why jar packaging is not the best option for this sort of product.
As for this foundation's performance: It begins very creamy, meaning it's definitely not an option for oily to combination skin. While the texture is creamy and has decent slip, it's also tacky, so it takes a bit of work to get it to blend into your skin completely. Once blended, it provides natural-looking, medium coverage with a soft, satin-like finish that no longer feels creamy, but isn't necessarily drying, either, making this best for normal to slightly dry skin.
This foundation wears well throughout a standard workday, but it does begin to emphasize wrinkles toward the end of the day. There is a much smaller range of shades than what CoverGirl typically offers, but they all look natural on their intended skin tones. There are no shades for tan to dark skin tones.
Overall, it's not a bad foundation, just one that doesn't live up to the hype—or its name!
Note: Despite the lack of "fragrance" on the ingredient list, this foundation does contain the fragrance ingredient ethylene brassylate, but it really doesn't have a detectable scent.
- Natural-looking coverage.
- Wears well throughout a standard workday.
- The shades offered look natural on their intended skin tones.
- Is tacky as it begins to set, meaning you have to work with it a bit to get it to blend in.
- Does not have a facelift effect on skin—not even close.
- Packaged in a jar, which means its beneficial ingredients won't stay stable once it's opened.
The fact that it's packaged in a jar means the beneficial ingredients won't remain stable once it is opened. All plant extracts, vitamins, antioxidants, and other state-of-the-art ingredients break down in the presence of air, so once a jar is opened and lets the air in these important ingredients begin to deteriorate. Jars also are unsanitary because you're dipping your fingers into them with each use, adding bacteria which further deteriorate the beneficial ingredients (Sources: Free Radical Biology and Medicine, September 2007, pages 818–829; Ageing Research Reviews, December 2007, pages 271–288; Dermatologic Therapy, September-October 2007, pages 314–321; International Journal of Pharmaceutics, June 12, 2005, pages 197–203; Pharmaceutical Development and Technology, January 2002, pages 1–32; International Society for Horticultural Science, www.actahort.org/members/showpdf?booknrarnr=778_5; Beautypackaging.com, and www.beautypackaging.com/articles/2007/03/airless-packaging.php).