12.26.2012
0
43
LashBlast 24HR Eyeliner
Rating
$7.99
Last Updated:12.26.2012
Jar Packaging:No
Tested on animals:Yes
Review Overview

Depending on what you're looking for in a liquid liner, this could be your new favorite or one you'll want to skip! Here's why: The wet formula creates a rich line that saturates the skin alongside your lashes to create a seriously thickened lashline (without excess bleeding or runniness). It's a striking look that will make your lashes appear fuller and define your eyes beautifully.

However, those looking for a thinner line, more subtle color, or quick application, this absolutely is not the liquid eyeliner for you. The elongated felt-tip marker applies a bold line that needs to be evened out and touched up, but you must wait for it to dry (about 60 seconds) between applications or it will streak. The finish is semi-glossy, but that's easily mattified with a layer of black powder eyeshadow. This just takes work to make it look good.

As for the 24-hour claim, we'd never encourage anyone to wear eye makeup that long, but this held up beautifully for a full day's work and night of fun—and came off easily with eye-makeup remover at bedtime.

Pros:
  • Wet formula saturates between lashes to create an instantly thickened lashline.
  • Doesn't bleed, smear, or smudge—all day and night!
  • Felt-tip marker applicator applies smoothly without dragging or streaking, as long as you wait for it to dry between coats.
  • Considering its staying power, it comes off relatively easily with a makeup remover.
Cons:
  • Longer-than-average dry time.
  • Difficult to create athin line.
  • The semi-gloss finish accentuates puffy or wrinkly lids.
  • Will streak if you aren't careful with how you apply it.
Claims
Ingredients

Cyclopentasiloxane , Paraffin , C11 12 Isoparaffin , Polybutene , Hydrogenated Cottonseed Oil , Simmondsia Chinensis (Jojoba) Seed Oil , Ceresin , Ozokerite , Microcrystalline Wax , Tocopherol , Ascorbyl Palmitate , Propylparaben , May contain: , Titanium Dioxide , bronze powder , Copper Powder , Iron Oxides , Mica , Carmine , Yellow 5 Lake , Blue 1 Lake , Ferric Ferrocyanide , Black 2 , Bismuth Oxchloride , Chromium Hydroxide Green , Chromium Oxide Greens , Ultramarines , Ferric Ammonium Ferrocyanide , Manganese Violet , Zinc Oxide , Aluminum Powder

Brand Overview

CoverGirl At-A-Glance

Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick; several great options in the Queen Collection.

Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.

Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.

What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup. These items may be part of CoverGirl's humble beginnings, but you certainly don't see parent company Proctor & Gamble adding eucalyptus oil and menthol to their Olay products or to products of any of the other cosmetics companies they own. If those ingredients were so important, why not use them everywhere? Needless to say, the great products outnumber the disappointments, and the prices make it easy for those on a budget to be beautiful and enjoy some state-of-the-art products, provided they shop wisely.

CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.

For more information about CoverGirl, owned by Procter & Gamble, call (800) 426-8374 or visit the Web site at www.covergirl.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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