11.26.2013
2
52
LashBlast 24HR
Rating
$8.99
Category:Makeup > Mascaras (waterproof) > Waterproof Mascara
Last Updated:11.26.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

We never recommend anyone wear mascara for 24 hours straight; it's just not a good idea to fall asleep with your makeup on because it causes irritation and makes you look puffy the next morning. But, if you had to, this one would be up to the task. It holds a curl beautifully, adds thickness and length, and each coat looks even more fabulous than the last (with the help of a lash comb). Plus, it does this all without flaking or smudging for…yes,…24 hours, although it depends to some extent on how you sleep.

LashBlast 24HR has the same giant rubber brush as the original LashBlast, but its formula is different. What Cover Girl should've made clear is that this formula is waterproof—very waterproof. In fact, it's difficult to remove even with the best eye-makeup remover.

While tenacity is clearly this mascara's best point, the fact is that all the tugging on your lashes to remove it is a problem. To avoid premature sagging and wrinkling, it is best to never tug on the skin, especially around the eyes, because it stretches the elastin fibers in your skin and over time they won’t bounce back. For regular wear, you want to proceed cautiously with this one.

Pros:
  • Tenacious formula really does last 24 hours without flaking or smearing.
  • Holds curl.
  • Creates thickness and length.
  • Holds up to successive coats without clumping.
Cons:
  • Extremely difficult to remove.
  • Daily use means lots of tugging and pulling on delicate eye-area skin.
Claims

Power hour after hour. Bold, intense volume meets the biggest brush from COVERGIRL! Get a blast of lush, volumized lashes that last up to 24 hours. For a bold look that will get you noticed.

Ingredients
Brand Overview

CoverGirl At-A-Glance

Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick; several great options in the Queen Collection.

Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.

Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.

What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup. These items may be part of CoverGirl's humble beginnings, but you certainly don't see parent company Proctor & Gamble adding eucalyptus oil and menthol to their Olay products or to products of any of the other cosmetics companies they own. If those ingredients were so important, why not use them everywhere? Needless to say, the great products outnumber the disappointments, and the prices make it easy for those on a budget to be beautiful and enjoy some state-of-the-art products, provided they shop wisely.

CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.

For more information about CoverGirl, owned by Procter & Gamble, call (800) 426-8374 or visit the Web site at www.covergirl.com.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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02.18.2013
Hard to remove

I originally loved this product since my other covergirl mascara was flaking ever so slighty, but with natural dark circles, I didn't need to add to it. I love the brush and that's why I stuck with this brand. It goes on great and lasts for HOURS, but even when washing my face and the best makeup remover, it's very hard to remove. It also smudges onto my upper eyelid throughout the day. Definitely don't like that. A problem I usually don't have. Label doesn't say it's waterproof, annoying!

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Reviewed by
Liz
12.24.2012
Great Mascara!

I've tried just about every drugstore mascara over the years and a few of the higher priced brands. The only mascara that will hold a curl is waterproof and beauty experts agree. It's true that it requires more effort to remove it but I think the results are worth the extra time and effort. I've always used Almay's moisturizing waterproof eye makeup remover and never had a problem with lash breakage. CG 24 Hr mascara lengthens, thickens, and holds a curl like no other I have tried. I use a lash comb to separate any clumps but overall, this one is my top pick. I would never leave mascara or any other makeup on for 24 hrs but this mascara holds up well all day. I found out from CG that the Black is less heavy/dramatic than the Very Black so you may want to try both to see which you prefer. For best results, I buy a new one every 3-4 weeks because it starts to dry out and the look isn't the same. I find this to be true for most mascaras and with so many mascaras costing over $20, the cost of the CG is a bargain.

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