11.26.2013
0
67
LashBlast Fusion Water Resistant Mascara
Rating
$9.99
Category:Makeup > Mascaras (regular) > Regular Mascara
Last Updated:11.26.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

Just like the regular LashBlast Fusion (the one in the bright purple tube) this mascara is a good choice for those looking to strike a balance between length and thickness. Your lashes won’t get as thick as the original LashBlast Mascara (orange tube) nor will they be as long as with LashBlast Length (yellow tube) but many will find the compromise acceptable.

This applies smoothly without a clump in sight though can go on a bit unevenly and requires a bit more comb-through than usual (but it’s hardly a deal-breaker).

The most impressive and unexpected result from this mascara is how well it curls lashes and keeps them upswept! It is definitely worth a look if your lashes need more curl and you don’t want to bother with a lash curler.

As for being water-resistant, this fits the bill but so do almost all mascaras not labeled “waterproof”. Waterproof formulas tend to stay on when lashes get soaked (think swimming or a shower) whereas water-resistant mascaras are great for minor dampness around the eyes (a light rainfall or when you tear up watching a sad movie). This particular mascara comes off easily with a water-soluble cleanser.

Claims

Get volume + length rain or shine! Our super volumizing fiberstretch formula and oversized brush make every little lash bigger, fuller, longer-looking and more dramatic.

Ingredients
Brand Overview

CoverGirl At-A-Glance

Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick; several great options in the Queen Collection.

Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.

Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.

What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup. These items may be part of CoverGirl's humble beginnings, but you certainly don't see parent company Proctor & Gamble adding eucalyptus oil and menthol to their Olay products or to products of any of the other cosmetics companies they own. If those ingredients were so important, why not use them everywhere? Needless to say, the great products outnumber the disappointments, and the prices make it easy for those on a budget to be beautiful and enjoy some state-of-the-art products, provided they shop wisely.

CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.

For more information about CoverGirl, owned by Procter & Gamble, call (800) 426-8374 or visit the Web site at www.covergirl.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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