CoverGirl

CoverGirl At-A-Glance

Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick; several great options in the Queen Collection.

Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.

Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.

What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup. These items may be part of CoverGirl's humble beginnings, but you certainly don't see parent company Proctor & Gamble adding eucalyptus oil and menthol to their Olay products or to products of any of the other cosmetics companies they own. If those ingredients were so important, why not use them everywhere? Needless to say, the great products outnumber the disappointments, and the prices make it easy for those on a budget to be beautiful and enjoy some state-of-the-art products, provided they shop wisely.

CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.

For more information about CoverGirl, owned by Procter & Gamble, call (800) 426-8374 or visit the Web site at www.covergirl.com.

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Best Outlast All-Day Lipcolor CoverGirl Long-Wearing Lipstick  $10.30
Best LipPerfection Lipcolor CoverGirl Cream Lipstick  $5.99
Best Queen Collection Lip Gloss CoverGirl Lip Gloss  $5.49
Best LipPerfection Jumbo Gloss Balm CoverGirl Lip Gloss  $8.99
Best Blast Flipstick Blendable Lip Duo CoverGirl Cream Lipstick  $7.99
Best CG Smoothers AquaSmooth Compact Makeup SPF 15 CoverGirl Cream-to-Powder Foundation w/ Sunscreen  $9.99
Best LashBlast Length CoverGirl Regular Mascara  $7.79
Best Clump Crusher by Lashblast Mascara Water Resistant CoverGirl Waterproof Mascara  $8.99
Best LashBlast Volume CoverGirl Regular Mascara  $7.79
Best truMagic The Sunkisser CoverGirl
- Tru
Cream/Cream-to-Powder Bronzer  $10.99
Best TruBlend Pressed Powder CoverGirl
- Tru
Pressed Powder  $7.79
Best TruBlend Liquid Makeup CoverGirl
- Tru
Liquid Foundation  $9.59
Best Advanced Radiance Age-Defying Pressed Powder CoverGirl Pressed Powder  $8.99
Good Lash Exact Mascara CoverGirl
- Exact
Regular Mascara  $7.99
Good LashBlast Luxe (Discontinued) CoverGirl Regular Mascara  $7.99
Good Flamed Out Water Resistant Mascara CoverGirl Waterproof Mascara  $7.49
Good Outlast Double LipShine CoverGirl Long-Wearing Lipstick  $10.30
Good Outlast Lipstain CoverGirl Lip Tint/Lip Stain  $7.99
Good Lash Exact Waterproof Mascara CoverGirl
- Exact
Waterproof Mascara  $7.79
Good Wetslicks Fruit Spritzers (Discontinued) CoverGirl Lip Gloss  $5.99
Good CoverGirl & Olay Simply Ageless Sculpting Blush (Discontinued) CoverGirl Cream/Cream-to-Powder Blush or Bronzer  $10.49
Good Professional All-In-One Mascara Curved Brush CoverGirl Curved Brush Mascara  $5.39
Good CoverGirl & Olay Simply Ageless Concealer (Discontinued) CoverGirl Cream Concealer  $11.99
Good Fresh Complexion Pocket Powder Foundation (Discontinued) CoverGirl Powder Foundation  $7.79
Good CoverGirl & Olay Simply Ageless Serum Primer CoverGirl Foundation Primer  $14.99 1.00 fl. oz.
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