Amplifying Elixir is said to boost the results of your skin-care routine by 47%, but that figure is a moving target. What does it really mean, in terms of your skin-care routine? Would someone using bad products with irritating ingredients get a greater increase and someone using brilliantly-formulated products see less improvement? Quite possibly, which is why the percentage mentioned is meaningless, especially because we don’t know exactly how DDF came to this result.
When it comes down to it, this is yet another serum to consider. It contains some good ingredients, but none that make it capable of performing better than any other well formulated serum. And for what this costs, you should think twice before adding it to your routine, especially if the routine you’re using already includes a great serum and/or moisturizer.
The fragrance-free formula contains cell-communicating ingredient niacinamide as a main ingredient, just as many of the serums from Olay do (Olay and DDF are both owned by Procter & Gamble, and their formulas are more similar than most consumers realize). It also contains some novel and potentially helpful antioxidants and immune-modulating plant extracts, all of which may help keep skin healthier and improve its barrier function. Although that’s wonderful, this serum is hardly the only product to contain these types of ingredients—and you certainly don’t have to spend in this range to get their results.
Amplifying Serum is best for normal to oily skin, but can be used by all skin types. Its water and glycol base lend somewhat of a tacky finish, so this doesn’t feel as silky as silicone-based serums but it still works well under moisturizer.
An antiaging treatment formulated to improve hydration and boost the effectiveness of other skincare products. Strengthens skin's moisture barrier by up to 50-percent, transforming skin's appearance for lasting change. It also enhances the effectiveness of routines from the three top professional skincare brands.
Water, Butylene, Glycol, Niacinamide, Glycerin, Dimethicone, Panthenol, Polymethylsisequioxane, Ficus Indica Flower/Leaf/Stem/Juice, Trifolium Pratense (Clover) Flower/Leaf/Stem Juice, Glycine, Glutamic Acid, Nelumbo Nucifera Flower/Leaf/Stem Juice, Serine, Alanine, Arginine, Lysine, Threonine, Proline, Sorbitol, Phenoxyethanol, Tocopheryl Acetate, Dimethiconol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polysorbate 10, Sodium Metabisulfite, Allantoin, Methylparaben, Betaine, Glyceryl Acrylate/Acrylic Acid Copolymer, Propylene Glycol, Sodium Hyaluronate, PVM/MA Copolymer, Disodium EDTA, Propylparaben, Sodium Hydroxide, Ethylparaben, Sodium PCA, Xanthan Gum.
This skin-care company's Web site has it right with the statement that "before the beauty world discovered dermatologic skincare brands, there was DDF." Launched in 1991, well before it became common practice for "known" dermatologists to create their own skin-care lines, pioneering dermatologist Dr. Howard Sobel began and is still behind this brand. This is a long-standing line that has the backing of a dermatologist (and later that of nutritional consultant Elaine Linker), so you would expect DDF to be just what the doctor ordered. In some respects, it is. However, more often than not, products from dermatologists are just as prone to outlandish claims, exorbitant prices, and use of unproven ingredients as products from any other cosmetics line. A founder's medical background isn't a guarantee that every product he or she creates will do exactly what it claims or even be sensibly formulated. In that sense, DDF falters more than it succeeds. Sobel's credibility for creating treatment-based skin-care products is diminished when inappropriate ingredients (alcohol, menthol, and others) are included in products positioned as prestige products with a medicinal slant. Still, there are some very impressive options available (particularly in the moisturizer and serum categories) that, price notwithstanding, are worthy of consideration.
The line's success has not gone unnoticed by larger companies eyeing the growing trend of anti-aging skin care and the popularity of niche lines. It will be interesting to see how things shake out for DDF now that it is owned by consumer product giant Procter & Gamble. P&G released a statement that they intend to "infuse the line with a steady stream of innovation", add marketing expertise, and level its global reach and go-to-market capability to drive future growth (Source: www.cosmeticsdesign.com). They certainly have the money and staff to accomplish these goals, but it's worth mentioning that P&G's Olay brand, although mass market and at a lower price point, features many products that rival the best of what DDF offers, and with far fewer missteps.
For more information about DDF, call 1-800-818-9770 or visit www.ddfskincare.com/.
As of Summer 2011, DDF launched a new website and reformulated many of their products, but their new site contains incorrect and incomplete ingredient lists for most of their products. We've alerted DDF to the issue and are continuing to research these changes in store. In the meantime, we urge anyone considering a DDF purchase based on our recommendation to double check the product's ingredient list against ours in case the product has been reformulated. We will update the brand as information becomes available to us.