Erase Eye Gel is a silky, fragrance-free serum that contains some intriguing ingredients for repairing wrinkles, but nothing that cannot be found in many serums designed for the face, including most sold by Olay Regenerist (and remember, DDF is now owned by the same company that owns Olay). None of the ingredients in this eye serum have research proving they do anything to make dark circles or puffiness better, though the small amount of caffeine may have some impact on minor swelling around the eyes (the kind that’s from fluid retention, not from aging).
This serum contains mineral pigments to add shine around the eyes, but shine isn’t skin care, it’s really a makeup effect. To some extent, the shine helps reflect light away from dark circles, but better results can be had from using a good concealer instead. If you decide to try this, it is suitable for all skin types.
A humectant formulation with seven natural ingredients to target under eye circles. The humectant formula combined with daily massaging application reduces the appearance of dark circles and puffiness.
Water, Cyclopentasiloxane, Glycerin, Niacinamide, Pentylene Glycol, Acetyl Glucosamine, Dimethicone Crosspolymer, Butylene Glycol, Fraxinus Excelsior Bark Extract, Silanetriol, Potassium Citrate, Caffeine, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Carbomer, Triethanolamine, Panthenol, Disodium EDTA, Allantoin, Tocopheryl Acetate, Sodium Hyaluronate, Titanium Dioxide, Mica, Tin Oxide, Phenoxyethanol, Mica, Tin Oxide
This skin-care company's Web site has it right with the statement that "before the beauty world discovered dermatologic skincare brands, there was DDF." Launched in 1991, well before it became common practice for "known" dermatologists to create their own skin-care lines, pioneering dermatologist Dr. Howard Sobel began and is still behind this brand. This is a long-standing line that has the backing of a dermatologist (and later that of nutritional consultant Elaine Linker), so you would expect DDF to be just what the doctor ordered. In some respects, it is. However, more often than not, products from dermatologists are just as prone to outlandish claims, exorbitant prices, and use of unproven ingredients as products from any other cosmetics line. A founder's medical background isn't a guarantee that every product he or she creates will do exactly what it claims or even be sensibly formulated. In that sense, DDF falters more than it succeeds. Sobel's credibility for creating treatment-based skin-care products is diminished when inappropriate ingredients (alcohol, menthol, and others) are included in products positioned as prestige products with a medicinal slant. Still, there are some very impressive options available (particularly in the moisturizer and serum categories) that, price notwithstanding, are worthy of consideration.
The line's success has not gone unnoticed by larger companies eyeing the growing trend of anti-aging skin care and the popularity of niche lines. It will be interesting to see how things shake out for DDF now that it is owned by consumer product giant Procter & Gamble. P&G released a statement that they intend to "infuse the line with a steady stream of innovation", add marketing expertise, and level its global reach and go-to-market capability to drive future growth (Source: www.cosmeticsdesign.com). They certainly have the money and staff to accomplish these goals, but it's worth mentioning that P&G's Olay brand, although mass market and at a lower price point, features many products that rival the best of what DDF offers, and with far fewer missteps.
For more information about DDF, call 1-800-818-9770 or visit www.ddfskincare.com/.
As of Summer 2011, DDF launched a new website and reformulated many of their products, but their new site contains incorrect and incomplete ingredient lists for most of their products. We've alerted DDF to the issue and are continuing to research these changes in store. In the meantime, we urge anyone considering a DDF purchase based on our recommendation to double check the product's ingredient list against ours in case the product has been reformulated. We will update the brand as information becomes available to us.