What could possibly be in this skin-care product that warrants such an exorbitant price tag? In reality, absolutely nothing! This lavishly packaged, exceedingly ordinary formula claims to provide “ultimate complete anti-aging action,” but the only thing ultimate is the claim. Without sunscreen, this does not in any way have complete anti-aging action.
Moreover, if this serum is the complete option, then what about all of the other products Dior sells making similar claims about fighting aging? Do those not work as well because they cost less. Is L’Or De Vie the only product they sell really worth having and the others a waste of your money?
If nothing else, this serum is further proof that when it comes to skin care, ultra-expensive doesn’t necessarily equal better.
The big-deal ingredient in this serum is a sap extract from a type of grapevine that grows grapes on an old French vineyard. Dior asks you to believe that this special sap, which helps the vine withstand harsh conditions, can somehow extend its magical survival properties to aging skin, leading to a firmer, more luminous complexion. It sounds tempting, but despite the creative story (which, if you scratch beneath the surface is pretty hokey, and one we’ve heard before from lines like SKII among many others), skin care is never as simple as one ingredient, and it doesn’t have to come from a vineyard or any place exotic.
Just like a healthy diet consists of eating a wide range of nutritious foods, your skin (the body’s largest organ) requires a range of beneficial ingredients (antioxidants, skin-repairing substances, and cell-communicating ingredients) to keep it vibrant and healthy.
Beyond the ingredients tied to the French vineyard, there isn’t much else in this serum to write about; in fact, it is about as ordinary as it gets. As usual for Dior, fragrance and fragrance ingredients are present, and both are sources of irritation that keep aging skin from looking its youthful best—what pleases your nose won’t please your face. In the end, this isn’t money well spent. Even though you don’t need to spend a lot of money for a brilliantly formulated serum (which this isn’t), should you choose to do so, you can find superior options on our Best Serums list.
- Soft, fluid texture hydrates without feeling greasy.
- Dramatically overpriced.
- Pins its anti-aging benefits on a single ingredient complex rather than on a blend of proven anti-aging ingredients.
- Contains enough fragrance and fragrant ingredients to put skin at risk of irritation.
Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes chronic irritation that can damage healthy collagen production, lead to or worsen dryness, and impair your skin’s ability to heal. Fragrance-free is the best way to go for all skin types. If fragrance in your skin-care products is important to you, it should be a very low amount to minimize the risk to your skin (Sources: Inflammation Research, December 2008, pages 558–563; Skin Pharmacology and Physiology, June 2008, pages 124–135, and November-December 2000, pages 358–371; Journal of Investigative Dermatology, April 2008, pages 15–19; Journal of Cosmetic Dermatology, March 2008, pages 78–82; Mechanisms of Ageing and Development, January 2007, pages 92–105; and British Journal of Dermatology, December 2005, pages S13–S22)
Its infinitely silky texture penetrates down to the heart of the skin to diffuse the very essence of Yquem vine sap for ultimate complete age-defying action. The skin regains vitality. It is firmer, smoother and more luminous.
Water, Glycerin, Butylene Glycol, Methyl Gluceth-20, Pentylene Glycol, Jojoba Oil PEG-150 Esters, Pentaerythrityl Tetraisostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Phenoxyethanol, Ectoin, PEG-60 Hydrogenated Castor Oil, Hydroxyectoin, Maltitol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sorbitol, Algin, Oat Kernel Extract, Tetrasodium EDTA, Fragrance, Grape Vine Extract, Sodium Hydroxide, Adenosine, Polyvinyl Alcohol, Botrytis Cinerea Ferment Lysate Filtrate, Sodium Hyaluronate, Linalool, Cellulose Gum, Glyceryl Acrylate/Acrylic Acid Copolymer C12-14 Parenth-12, Sodium Metabisulfite, Benzyl Salicylate, Geraniol, Yellow 5, Alpha-Isomethyl Ionone, Red 4, BHT, Blue 1
If you're looking for a clear-cut case of style winning out over substance, here it is. The Dior name is synonymous with couture fashion and countless other lifestyle accoutrements, but they continue to falter when it comes to establishing a first-rate collection of skin-care products. Of course, the company believes their products are the crème de la crème and if we're judging on aesthetics alone, we see what they mean. However, what's inside the gorgeous components is what counts for your skin, and Dior's formulas leave a lot to be desired. On one hand, it's great that all of their sunscreens contain sufficient UVA protection; on the other, all of their moisturizers either leave skin wanting more or contain problematic ingredients with no skin-redeeming qualities.
Fragrance is huge for Dior, and a visit to their counter attests to this, as fragrances line the counter right beside the skin-care tester unit. It would be better for skin if the two categories were kept separate, but in most cases the amount of fragrance added to Dior's skin-care products is greater than the token amounts of state-of-the-art ingredients (and the effectiveness of most of those is further diminished by jar packaging). If you wouldn't put perfume on your face, think twice about applying it in the form of an expensive skin-care product.
On the plus side, there are a few very good products to consider if you don't mind spending the extra money. If you're a fan of Dior's fashions and want to experiment with their cosmetic products, you'll find that their makeup outshines the skin care and has improved in ways that keep the panache while making genuine improvements. Despite all manner of claims to the contrary (everything from purifying pores to lifting skin to the point that sagging is a thing of the past), the most attractive part of Dior's formulas is how they're dressed, not how they perform.
For more information about Dior, call (212) 931-2200 or visit www.dior.com.
Always fashion-forward, Dior's makeup is more well-designed and attractive than ever, offering standout products in almost every category. The most notable change over the past several years has been Dior's improved foundation formulas and shades. It's now the exception rather than the rule to find overtly peach, pink, or rose-toned shades among Dior's many complexion-enhancing options. Even better, Dior has recently introduced foundations to compensate for its previous too-low SPF efforts, with formulas available in SPF 15, 20 and 25, a couple of which even include UVA-protecting ingredients. Such a move shows that while Dior may still struggle with an overall lackluster skin care line, they are at least working to meet dermatologist-recommended benchmarks for sun protection.
You will also be very impressed with Dior's powder blush, eyeshadows (though their shiny finish is not the best for Baby Boomer eyes), the DiorSkin concealer, brow gel, and most of the mascaras. If you're a fan of lip gloss and are willing to tolerate a double-digit price, you'll be in cosmetics heaven wading through all the lip-shining options here. On the flip side, neither the standard pencils nor most of the lipsticks are worth the money. With any designer-based line built on artifice, price is more than a matter of dollars. It's indicative of a company’s image and remains a prestige factor that often speaks louder than the products themselves. Dior is guilty of maximizing its assets to play up its image, but with their makeup line the good news for you is that, for the most part, they really pay attention to what’s inside all the luxe containers, too.
One more note: Dior’s makeup tester units are much more accessible and user-friendly than for previous editions of this book. We also found their counter staff to be more accommodating and definitely less condescending than several other European-bred lines.
Note: Dior is categorized as a brand that tests on animals because its products are sold in China. Although Dior does not conduct animal testing for its products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brands state that they don’t test on animals “unless required by law.” Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Paula’s Choice Research Team.