12.19.2014
6
597
Diorshow Iconic Mascara
Rating
$28.50
Category:Makeup > Mascaras (regular) > Regular Mascara
Last Updated:12.19.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

Fashion trends, fashion designers, and red-carpet celebrities play a big role in selling this mascara (as they do for many cosmetics and other objects of desire). That’s where the Iconic name comes from, along with this mascara’s backstage legacy of creating outrageously long, curved lashes.

The unique rubber-bristled brush does a fantastic job of extending and curling every last lash, all without clumps. This doesn’t build the wow-factor thickness of the original Diorshow Mascara, but has a cleaner, more precise application that refuses to falter (and gets incrementally better) with successive coats.

Claims
Ingredients
Brand Overview

Dior At-A-Glance

Strengths:Nearly all of the SPF-related products offer sufficient UVA protection; a few extraordinary foundations and mascaras; a good liquid concealer; an excellent powder eyeshadow set; some good lipsticks and eyeliners.

Weaknesses: Expensive; lackluster moisturizers and serums that contain more fragrance and preservatives than elegant ingredients; irritating toners and self-tanners; ordinary masks; lack of products to address the needs of those with blemishes or skin discolorations; some foundations with SPF ratings that are too low; mostly average makeup brushes.

If you're looking for a clear-cut case of style winning out over substance, here it is. The Dior name is synonymous with couture fashion and countless other lifestyle accoutrements, but they continue to falter when it comes to establishing a first-rate collection of skin-care products. Of course, the company believes their products are the crème de la crème and if we're judging on aesthetics alone, we see what they mean. However, what's inside the gorgeous components is what counts for your skin, and Dior's formulas leave a lot to be desired. On one hand, it's great that all of their sunscreens contain sufficient UVA protection; on the other, all of their moisturizers either leave skin wanting more or contain problematic ingredients with no skin-redeeming qualities.

Fragrance is huge for Dior, and a visit to their counter attests to this, as fragrances line the counter right beside the skin-care tester unit. It would be better for skin if the two categories were kept separate, but in most cases the amount of fragrance added to Dior's skin-care products is greater than the token amounts of state-of-the-art ingredients (and the effectiveness of most of those is further diminished by jar packaging). If you wouldn't put perfume on your face, think twice about applying it in the form of an expensive skin-care product.

On the plus side, there are a few very good products to consider if you don't mind spending the extra money. If you're a fan of Dior's fashions and want to experiment with their cosmetic products, you'll find that their makeup outshines the skin care and has improved in ways that keep the panache while making genuine improvements. Despite all manner of claims to the contrary (everything from purifying pores to lifting skin to the point that sagging is a thing of the past), the most attractive part of Dior's formulas is how they're dressed, not how they perform.

For more information about Dior, call (212) 931-2200 or visit www.dior.com.

Dior Makeup

Always fashion-forward, Dior's makeup is more well-designed and attractive than ever, offering standout products in almost every category. The most notable change over the past several years has been Dior's improved foundation formulas and shades. It's now the exception rather than the rule to find overtly peach, pink, or rose-toned shades among Dior's many complexion-enhancing options. Even better, Dior has recently introduced foundations to compensate for its previous too-low SPF efforts, with formulas available in SPF 15, 20 and 25, a couple of which even include UVA-protecting ingredients. Such a move shows that while Dior may still struggle with an overall lackluster skin care line, they are at least working to meet dermatologist-recommended benchmarks for sun protection.

You will also be very impressed with Dior's powder blush, eyeshadows (though their shiny finish is not the best for Baby Boomer eyes), the DiorSkin concealer, brow gel, and most of the mascaras. If you're a fan of lip gloss and are willing to tolerate a double-digit price, you'll be in cosmetics heaven wading through all the lip-shining options here. On the flip side, neither the standard pencils nor most of the lipsticks are worth the money. With any designer-based line built on artifice, price is more than a matter of dollars. It's indicative of a company’s image and remains a prestige factor that often speaks louder than the products themselves. Dior is guilty of maximizing its assets to play up its image, but with their makeup line the good news for you is that, for the most part, they really pay attention to what’s inside all the luxe containers, too.

One more note: Dior’s makeup tester units are much more accessible and user-friendly than for previous editions of this book. We also found their counter staff to be more accommodating and definitely less condescending than several other European-bred lines.

Note: Dior is categorized as a brand that tests on animals because its products are sold in China. Although Dior does not conduct animal testing for its products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brands state that they don’t test on animals “unless required by law.” Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Paula’s Choice Research Team.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
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04.23.2014
Horrible!

I am so confused by Paula's review - the Diorshow Iconic Mascara I purchased smelled like roses, clumped and flaked like crazy, and had the most ordinary brush of any mascara I've ever tried. This is the worst mascara ever! I bought it at a high-end retailer, so the product was real and fresh. Awful, just awful.

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Reviewed by
Vanessa
03.26.2014
Panda eyes are back:(

I really wanted to like this product but unfortunately after 2 hours gave me panda eyes:( I know Paula's has got a new mascara, I might try it or just go back to my old Kevin Aucoin mascara.

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Reviewed by
Katarzyna
02.25.2014
Best mascara I've tried (for now!)

Yes it's expensive. And yes, it works fabulously! I'm sure there must be other mascaras out there with similar great results and less pricey, but I'm still on the hunt for it. For now this is the best mascara I've ever tried. The wand works fantastically, it reaches all lashes, separates, lengthens and curves. Not the best if you want dramatic volume but you can built more coats to get some. It doesn't clump or smudge, it's clean it's perfect! I love it! WHY SO EXPENSIVE!

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Recommend
Reviewed by
Laura R.
01.06.2014
Not that impressed

I don't really get the hoopla about this mascara. I think that it is identical to the various Blasts by Covergirl. Perhaps since they are all Proctor & Gamble products, that may be the reason?

Recommend
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Reviewed by
ERIN C.
03.26.2013
Best mascara ever

I have tried numerous products, so far, this one is the best. Before I thought Lancome has the best mascara, but Dior Show wins.

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Recommend
Reviewed by
Antoniya Dimitrova
03.03.2013
Dior iconic

I love this mascara. It does everything a mascara should do

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Reviewed by
M. Rivera
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