Dollar Shave Club At-A-Glance
Strengths: Generously sized products; inexpensive; mostly fragrance-free formulas; excellent serum and nighttime moisturizer; products are packaged to protect their ingredients from air and light exposure.
Weaknesses: Fragranced shave gel; you can’t build a complete skincare routine (yet) from the brand’s few products.
Venice, California-based Dollar Shave Club opened their internet doors in 2011, with their goal to provide lower-priced alternatives to the razors sold by large brands (think Gillette or Shick). If you’re one to visit YouTube, you’ve very likely seen their inaugural video ad that went viral in which CEO Mike Dubin introduced the brands mission statement, “Our Blades Are F***ing Great.”
Fast forward a few years, and the independent Dollar Shave Club brand has expanded into the men’s skincare market with a few products that many have asked us about. (According to their website, they plan to release more in 2015.) Although there are only three skincare products at the time this review was written—a shave gel, a serum and moisturizer—what’s there is mostly very good and in a refreshing change of pace, above average for men’s grooming products!
The brand’s approach to sales is an interesting one. Dollar Shave Club is a monthly, mail-order service and once you sign up, you choose your first kit that includes your razor of preference and any of the brands’ grooming products. Then, you can edit your monthly kit anytime, removing or adding products as you prefer. Dollar Shave Club will email you a week prior to its shipment, allowing you to change (or cancel) your order. Only club members can purchase individual products at this time.
While there is no commitment to a monthly order (good), the caveat is that this experience doesn’t provide the “shop anytime” convenience of running down to your local Target or department store (not as good for some).
Interesting products aside, Dollar Shave Club has a sense of humor (evident in their YouTube videos), and is clearly committed to extending this throughout the customer experience. Each order includes a monthly newsletter of brand updates, jokes, member stories and more—all written with a wry and entertaining voice.
You may be curious about the “Dr. Carver’s” moniker emblazoned on each of the brand’s products. Just to be clear, there is no Dr. Carver behind the brand—this is a fictitious character created by Dollar Shave Club (there’s that sense of humor again).
SO, is Dollar Shave Club worth checking out? If the mail-order only approach isn’t a bother to you, the products are good and the prices are surprisingly affordable for what you get. We look forward to seeing what Dollar Shave Club does next!
For more information on the Dollar Shave Club, visit http://www.dollarshaveclub.com.