Drunk Elephant At-A-Glance
Drunk Elephant, based out of Los Angeles, California, was started in 2012 by former skincare executive Tiffany Masterson. As their website describes, Masterson developed the brand out of a desire to create natural-themed formulas that were truly effective. Beyond effectiveness, Masterson was emphatic that they leave out what wasn’t effective—primarily fragrance. That’s a point that we strongly agree with!
We were pleasantly surprised by this stance, as in our experience, the inclusion of an abundance of fragrance is where many natural-themed brands seem to go wrong—along with using too few beneficial ingredients or formulas. Fragrance, whether from essential oils or synthetic perfumes, is never helpful for skin because over the long term, it can cause damage that holds any skin type back from being its healthy best. Happily, Drunk Elephant breaks from the “herd” with their innovative, fragrance-free products.
As for the brand’s unconventional name, “Drunk Elephant” is in reference to the anecdotes that African wildlife, including elephants, partake on the fallen, fermented fruit of the marula tree—an indulgence that leads to intoxication. We don’t know how true that is, but the idea of tipsy animals is cute. Though not really related to skincare, the brand’s name definitely inspires curiosity.
Drunk Elephant, as is the case with many natural-themed lines, avoids using ingredients like non-mineral sunscreen actives and parabens, even though countless studies have indicated these ingredients are safe (Journal of the Academy of Dermatology, 2013 and Skin Therapy Letters, 2013). Regardless, we’re just happy that the line has made it a focal point to use what research has been shown improves skin concerns like sun damage, breakouts and signs of aging, and leave out everything else. They’re also using some novel yet potentially exciting ingredients; this isn’t a cookie cutter line!
On that note, let’s peek at what they have to offer! The Drunk Elephant line is a small one, but it makes each product count. At the time of this review, we were highly impressed with its array of formulas, inclusion of multiple beneficial ingredients, and use of packaging that keeps them protected.
Many of the formulas include the ingredient marula oil, which is an ingredient the brand favors due to the fact it contains an array of beneficial fatty acids, anti-inflammatory agents, and antioxidants (Journal of Food Lipids, 2004 and Journal of Ethnopharmacology, 2014). It is a good ingredient, but there are many excellent non-fragrant plant oils, including coconut, jojoba, sunflower, and more, of which have similar benefits.
Though the price tags are on the higher end, if you decide to try something from their line, you’re not to be disappointed. Check our reviews to see which formulas may be the answers for your skincare concerns!
To contact a Drunk Elephant, hang out by some Marula trees. Alternatively, you may visit them selected Sephora locations, www.drunkelephant.com or email at email@example.com.
Strengths: A solid, though limited array of well-crafted skincare formulas; commitment to fragrance-free products.
Weaknesses: Depending on your perspective, some of their products are on the pricey side.