Foundation of Youth

by DuWop  
Price:
$38 
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Category:
Makeup > Sensitive Skin Products > Foundations without Sunscreen > Liquid Foundation
Last Updated:
3/12/2013
Jar Packaging:
No
Tested On Animals:
No

Foundation of Youth is a liquid foundation that claims to have anti-aging properties. But you can forget about the anti-aging claims for a moment, because in terms of performance alone, this foundation doesn’t make the grade.

The packaging includes a built-in brush applicator that’s hard to use, and the method of dispensing often leads to too much or too little product. Then the leftover foundation ends up caking up on the brush, which makes for an uneven consistency that hinders subsequent applications.

Some of the shades also fall into the unflattering orange-ish category (Beige and Tan). To make matters worse this foundation doesn’t blend as well as it should. As for the anti-aging angle this foundation espouses, the amount of such ingredients is tiny, and definitely not enough to get you to overlook the problems mentioned above and the packaging, which lets air in and won’t keep the air-sensitive ingredients stable.

Water, Cyclopentasiloxane, Caprylic/Capric Triglyceride, Isononyl Isononanoate, Glycerin, Cyclohexasiloxane, Cetyl PEG/PPG-10/1 Dimethicone, Aluminum Starch Octenylsuccinate, Ethylhexyl Methoxycinnamate, Phenyl Trimethicone, PEG-30 Dipolyhydroxystearate, Dimethicone, HDI/Trimethylol Hexyllactone Crosspolymer, Disteardimonium Hectorite, Sorbitan Stearate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Citrus Grandis (Grapefruit) Seed Extract, Algae Extract, Tocopheryl Acetate, Pullulan, Ethylhexyl Palmitate, Cyclotetrasiloxane, Propylene Glycol, Dimethiconol, Butylene Glycol, Carbomer, Hexylene Glycol, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Sodium Hyaluronate, Sodium Chloride, Propylene Carbonate, Isopropyl Titanium Triisostearate, Silica, Polysorbate 20, Silica Dimethyl Silylate, Caprylyl Glycol, Phenoxyethanol May Contain: Titanium Dioxide, Iron Oxides

If you've heard the story of how DuWop came to be, you might think it has a familiar ring to it, and you'd be right—it's basically the same old story you hear about lots of these celebrity makeup artist lines. As the DuWop story goes, a pair of hair and makeup artists, in this case Cristina Bartolucci and Laura DeLuisa, working deep in the "Hollywood beauty trenches," began to realize that there was a need for some products that weren't on the market. (Although with thousands upon thousands of cosmetic products being sold all over the place, what the heck could they possibly have thought was missing?)

Apparently dismayed at the paucity of options (but we ask you, how then were they doing their jobs as makeup artists), and determined to improve matters, they took to their kitchen and started creating products themselves. Shortly thereafter, DuWop was born, and women everywhere now had new and improved and previously unavailable choices when shopping for makeup at Sephora and select department stores that retail the DuWop line. These two ladies are indeed excellent makeup artists, but their products are neither unique nor different from numerous others in any noticeable way. And we can guarantee you that the formulations are not something that came from someone's kitchen.

DuWop is best known for its Lip Venom products. In fact, the company claims to have created the first-ever lip plumper. That claim may or may not be true, but either way it's a dubious badge of honor given how bad such products are for the lips. Anyone who has ever experienced the irritating and drying effects of any of the Venom products should be well aware that creating such irritating products is not really anything to brag about.

Outside of their plumping products, is there anything worthy of your attention if you come across this sleekly packaged line? Yes, there are some, but certainly not all of them; some are mediocre and some are nicely formulated, but there is nothing in the line that you can't find elsewhere. DuWop is just one more option in a crowded market of makeup products.

The company offers a very good concealer, blush/bronzer, lipsticks, and lipliner. The irony with DuWop is that the products they are best known for are the products you should avoid; basically, any of those that end with "Venom"!

DuWop isn't quite the leading-edge brand it's made out to be, nor are the products as revolutionary as they claim—these products don't even amount to a skirmish. However, their price point for the most part is modest, the overall attitude is fun from an experiment-with-color perspective, and because Sephora stores offer testers for every product, so it's easy to try items yourself before making the decision to buy. We doubt that most women will assemble a full makeup wardrobe from the DuWop line, but DuWop is fine for selecting some products if you prefer shopping for cosmetics in an upscale environment.

For more information about DuWop call 1-818- 545- 8920 or visit the Web site at www.duwop.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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