Payoff

by DuWop  
Price:
$17 
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Category:
Makeup > Specialty Products > Specialty Makeup Products
Last Updated:
3/12/2013
Jar Packaging:
No
Tested On Animals:
No

Payoff is a good option if you’re looking to change any powder eyeshadow into a creamy liner or liquid shadow. Payoff also will intensify the color of your powder shadow. Of course, you could just as well use plain water for this purpose, but Payoff will make the consistency of your eyeshadow slightly thicker (and potentially easier to work with) than plain water. For this reason, once you apply your Payoff-adjusted liners and shadows to the lid, they need to dry for a moment, but once set, you’ll be rewarded with all-day wear. The price is high, but a little goes a long way, so this can be considered a beauty value if you find it handy for daily use.

A water-based, clear liquid that intensifies the color of any powder eyeshadow with just a few drops. The solution turns your typical powder eyeshadow into a creamy liquid shadow, resulting in the ultimate payoff: rich, vibrant, intense color that lasts.

Water, Propylene Glycol, Isododecane, Polysorbate-80, Cyclopentasiloxane, Methylparaben, Cyclohexasiloxane, Propylparaben, Cellulose Gum

If you've heard the story of how DuWop came to be, you might think it has a familiar ring to it, and you'd be right—it's basically the same old story you hear about lots of these celebrity makeup artist lines. As the DuWop story goes, a pair of hair and makeup artists, in this case Cristina Bartolucci and Laura DeLuisa, working deep in the "Hollywood beauty trenches," began to realize that there was a need for some products that weren't on the market. (Although with thousands upon thousands of cosmetic products being sold all over the place, what the heck could they possibly have thought was missing?)

Apparently dismayed at the paucity of options (but we ask you, how then were they doing their jobs as makeup artists), and determined to improve matters, they took to their kitchen and started creating products themselves. Shortly thereafter, DuWop was born, and women everywhere now had new and improved and previously unavailable choices when shopping for makeup at Sephora and select department stores that retail the DuWop line. These two ladies are indeed excellent makeup artists, but their products are neither unique nor different from numerous others in any noticeable way. And we can guarantee you that the formulations are not something that came from someone's kitchen.

DuWop is best known for its Lip Venom products. In fact, the company claims to have created the first-ever lip plumper. That claim may or may not be true, but either way it's a dubious badge of honor given how bad such products are for the lips. Anyone who has ever experienced the irritating and drying effects of any of the Venom products should be well aware that creating such irritating products is not really anything to brag about.

Outside of their plumping products, is there anything worthy of your attention if you come across this sleekly packaged line? Yes, there are some, but certainly not all of them; some are mediocre and some are nicely formulated, but there is nothing in the line that you can't find elsewhere. DuWop is just one more option in a crowded market of makeup products.

The company offers a very good concealer, blush/bronzer, lipsticks, and lipliner. The irony with DuWop is that the products they are best known for are the products you should avoid; basically, any of those that end with "Venom"!

DuWop isn't quite the leading-edge brand it's made out to be, nor are the products as revolutionary as they claim—these products don't even amount to a skirmish. However, their price point for the most part is modest, the overall attitude is fun from an experiment-with-color perspective, and because Sephora stores offer testers for every product, so it's easy to try items yourself before making the decision to buy. We doubt that most women will assemble a full makeup wardrobe from the DuWop line, but DuWop is fine for selecting some products if you prefer shopping for cosmetics in an upscale environment.

For more information about DuWop call 1-818- 545- 8920 or visit the Web site at www.duwop.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. CHRISTINA P.
    Reviewed on Friday, November 15, 2013
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    Endless Liner Options
    • This AWESOME product makes EVERY shadow liquid liner-worthy! Though the bottle seems small for the price, you literally only need a drop or two. My bottle lasts well over a year. The ingredient propylene glycol helps give the wet shadow a velvety consistency you just don't get with water alone. I put a couple drops on the back of my hand and then shake loose powder on top or swirl a brush through a pan shadow and then mix together. Patience though, it takes a moment to dry completely. Ingenious!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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