12.27.2013
1
113
Custom Eyes
Rating
$1
Category:Makeup > Eyeshadows > Powder Eyeshadow
Last Updated:12.27.2013
Jar Packaging:No
Tested on animals:No
Review Overview

Custom Eyes are powder eyeshadows sold singly so that you can customize a quad set of your own. The compact holds four colors, and it can also hold the Custom Lips and Custom Face shades. These eyeshadows have a different formula than the Brightening Eye Color. They’re powder-free and based on oil and waxes, which result in a smooth, creamy-feeling texture that applies like a powder, but unfortunately are also prone to creasing and fading, especially if your eyelids are oily. These are still worth testing because they blend well and go on sheer. The best shades (all with some amount of shine) are Pink Ice, Wisteria, Mocha, Ivory, Dusk, and Moondust.

Claims
Ingredients
Brand Overview

e.l.f. At-A-Glance

Strengths: Bonafide beauty bargain prices; several praiseworthy makeup products including the powder blush, bronzer, and eyeshadows; some great face powders; oil-blotting papers are a steal; excellent brushes in the Studio line; a few good, inexpensive skincare products.

Weaknesses: Mostly average to poor skincare formulas; a multitude of terrible concealers; limited options for foundation; average to not-worth-it-at-any-price eyeliners (with the exception of one); some of the skincare products aren't on par with better formulated options that cost a bit more.

From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With many of the makeup products selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.

e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" once sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores like Target.

As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1 (OK, there's plenty for $3 and $5, too), they're not going to be nearly as luxurious or innovative as the company proclaims (most of the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.

This line can be found at select Target stores and some regional drugstores, but the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains (especially makeup brushes) that raise the bar—at least to a height that's taller than your average elf!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
Results
Value
Recommend
WRITE A COMMENT
Sort by:
Page:
03.06.2013
Recommended

This shadow goes on well and stays put all day if I use a primer underneath. I liked that I could buy one compact and then select my 4 colors. (I went with 2 ivory and 2 moondust, and how nice that I could double up on the shades I like without purchasing shades I'll never use.) This is a surprisingly good product at a very low price.

Recommend
Value
Results
Reviewed by
Andrea V.
WRITE A COMMENT
Enter a title for your review
 
First Name, Last Initial
Optional
Email Address
 
How would you rate this product on the following:
Results
Value
Recommend
     
     
     
Review
500 characters left
 
SUBMIT
CANCEL

Terms of Use

585623-IIS1 v1.0.0.389 4/19/2015 3:20:09 AM