Custom Eyes

Price:
$1 
Good Read Member Comments
Add To Faves»

Want to buy this product?

Category:
Makeup > Eyeshadows > Powder Eyeshadow
Last Updated:
12/27/2013
Jar Packaging:
No
Tested On Animals:
No

Custom Eyes are powder eyeshadows sold singly so that you can customize a quad set of your own. The compact holds four colors, and it can also hold the Custom Lips and Custom Face shades. These eyeshadows have a different formula than the Brightening Eye Color. They’re powder-free and based on oil and waxes, which result in a smooth, creamy-feeling texture that applies like a powder, but unfortunately are also prone to creasing and fading, especially if your eyelids are oily. These are still worth testing because they blend well and go on sheer. The best shades (all with some amount of shine) are Pink Ice, Wisteria, Mocha, Ivory, Dusk, and Moondust.

From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With almost every individual item selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.

e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" being sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. enjoyed sales last year of $5 million.

As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1, they're not going to be nearly as luxurious or innovative as the company proclaims (the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.

In addition to being found at some dollar stores, e.l.f. has expanded its distribution to selected Target stores and regional drugstores. However, the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains that raise the bar—at least to a height that's taller than your average elf!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Andrea V.
    Reviewed on Wednesday, March 06, 2013
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      4 / 4
    Recommended
    • This shadow goes on well and stays put all day if I use a primer underneath. I liked that I could buy one compact and then select my 4 colors. (I went with 2 ivory and 2 moondust, and how nice that I could double up on the shades I like without purchasing shades I'll never use.) This is a surprisingly good product at a very low price.

You May Also Like These Products From Paula's Choice

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

 

The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

585631-IIS3 v1.0.0.344 10/25/2014 12:56:40 AM
Skip to Top of Page
FREE Shipping on Everything   |   FREE Antioxidant Retinol Serum on $50+   |   5 FREE Samples

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.