Wet Gloss Lash & Brow Clear Mascara

Price:
$1 
Best Read Member Comments
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
3/24/2014
Jar Packaging:
No
Tested On Animals:
No

Wet Gloss Lash & Brow Clear Mascara houses the same clear gel formula in a dual-sided, dual-brush component. One end is for eyebrows (and the brush is suitable for brow application) and the other for lashes (with an equally suitable brush). The gel applies smoothly, is non-sticky, and does a great job of grooming brows or providing slight lash enhancement while leaving a subtle glossy finish. All this for $1? Sold!

From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With almost every individual item selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.

e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" being sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. enjoyed sales last year of $5 million.

As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1, they're not going to be nearly as luxurious or innovative as the company proclaims (the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.

In addition to being found at some dollar stores, e.l.f. has expanded its distribution to selected Target stores and regional drugstores. However, the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains that raise the bar—at least to a height that's taller than your average elf!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Rachel W.
    Reviewed on Friday, August 29, 2014
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    How Have I survived Without This
    • This product is incredible. It holds your brows in place perfectly. I was afraid it would "streak" my eyebrows or make them look crunchy but it doesn't at all. And the fact that it's only $1 makes it perfect. It also doesn't smudge eyebrow pencil at all, which is nice. Probably one of my favorite e.l.f. products that they would be crazy to ever discontinue.

  2. MELISSA L.
    Reviewed on Thursday, June 12, 2014
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    A Steal
    • Not flaky, cakey, sticky or white. Does what it's 'sposed to, and holds my brows tight. Yay! It's a dollar! And they give you plenty, Yay! It's a dollar! I think I'll buy twenty

  3. Erin G.
    Reviewed on Tuesday, February 25, 2014
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      4 / 4
    A Holy Grail product for brows!
    • Beautypedia hit it out of the park with this review! Absolutely works and the price is insanely great! I use both sides for just my brows...when I run out of product on one side, I just use the other! Brows stay perfect all day...no touch-up needed.

  4. Ashlee P.
    Reviewed on Monday, May 27, 2013
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      4 / 4
    Awesome!
    • I was skeptical at first, but I am happy to say my skepticism was put to rest! I have thick eyebrows and this works great on them. The gel is not sticky and makes your brows look well groomed and they stay in place. I'm very happy with this product, and for $1, who can beat that? Well done.

  5. Nancy W.
    Reviewed on Wednesday, February 06, 2013
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      4 / 4
    Fantastic!
    • Great eyebrow groomer. Brows look neat and tidy without being goopy and stiff.

  6. Anonymous
    Reviewed on Wednesday, January 30, 2013
    • Value
      4 / 4
    • Results
      4 / 4
    • Recommend
      4 / 4
    Great for unruly brows
    • I have coarse, long, curly, unruly brows. I have been using Jane Iredale Purebrow Fix which costs $21 and was the only brow gel that was stiff enough and dried fast enough to set my brows. Iredale has changed their formula and it no longer works. I've tried several other brands but they did not have enough hold. I tried e.l.f. Wet Gloss because of the review on this site and it is just as good as Jane Iredale. $1.00 as opposed to $21.00 - who could ask for more. What a bargain for great performance. Thanks Paula's Choice for your reviews.

  7. Anonymous
    Reviewed on Tuesday, December 18, 2012
    • Results
      4 / 4
    • Value
      4 / 4
    • Recommend
      4 / 4
    Great product
    • This is a great product for both your lashes and brows. You can also use this clear mascara as a basecoat before you apply your black mascara.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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