11.05.2014
2
101
e.l.f. Essential Brushes
Rating
$1
Category:Makeup > Brushes & Applicators > Brushes/Applicators/Curlers
Last Updated:11.05.2014
Jar Packaging:No
Tested on animals:No
Review Overview

All of e.l.f.’s brushes are sold individually. As you may have expected, the quality isn’t top of the line. What’s missing from many of them is soft, dense hair that allows precision application of color and expert blending. Still, some of these are surprisingly good for the money (they beat any pre-assembled brush set from major drugstore lines). The ones to consider are the Brow Comb + Brush, Defining Eye Brush (best for shadow, not for applying powder eyeliner), and the synthetic Eyeliner Brush.

Claims
Ingredients
Brand Overview

e.l.f. At-A-Glance

Strengths: Bonafide beauty bargain prices; several praiseworthy makeup products including the powder blush, bronzer, and eyeshadows; some great face powders; oil-blotting papers are a steal; excellent brushes in the Studio line; a few good, inexpensive skincare products.

Weaknesses: Mostly average to poor skincare formulas; a multitude of terrible concealers; limited options for foundation; average to not-worth-it-at-any-price eyeliners (with the exception of one); some of the skincare products aren't on par with better formulated options that cost a bit more.

From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With many of the makeup products selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.

e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" once sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores like Target.

As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1 (OK, there's plenty for $3 and $5, too), they're not going to be nearly as luxurious or innovative as the company proclaims (most of the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.

This line can be found at select Target stores and some regional drugstores, but the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains (especially makeup brushes) that raise the bar—at least to a height that's taller than your average elf!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

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05.06.2013
e.l.f. Complexion Brush

I bought the e.l.f. Complexion Brush because the brush that came with my Physician's Formula Mineral Powder felt like sandpaper on my poor, rosacea-prone skin. This e.l.f. brush felt so velvety smooth on my face! It was so soft I wanted to rub it all over my body - sorry, it is just that soft.

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Reviewed by
Amy
03.22.2013
Two brushes that are the best...

The white handled angled brush and eye shadow brush (from the Essential line) picks up powdered shadow and glides it across my lid with ease, and the angled brush isn't too skinny nor fat for crease work. If you are looking for high perfomance eye shadow brushes for one dollar each these two are a perfect pair.

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