e.l.f. Essential Brushes

Price:
$1 
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Category:
Makeup > Brushes & Applicators > Brushes/Applicators/Curlers
Last Updated:
11/5/2014
Jar Packaging:
No
Tested On Animals:
No

All of e.l.f.’s brushes are sold individually. As you may have expected, the quality isn’t top of the line. What’s missing from many of them is soft, dense hair that allows precision application of color and expert blending. Still, some of these are surprisingly good for the money (they beat any pre-assembled brush set from major drugstore lines). The ones to consider are the Brow Comb + Brush, Defining Eye Brush (best for shadow, not for applying powder eyeliner), and the synthetic Eyeliner Brush.

From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With almost every individual item selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.

e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" being sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. enjoyed sales last year of $5 million.

As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1, they're not going to be nearly as luxurious or innovative as the company proclaims (the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.

In addition to being found at some dollar stores, e.l.f. has expanded its distribution to selected Target stores and regional drugstores. However, the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains that raise the bar—at least to a height that's taller than your average elf!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Amy
    Reviewed on Monday, May 06, 2013
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    e.l.f. Complexion Brush
    • I bought the e.l.f. Complexion Brush because the brush that came with my Physician's Formula Mineral Powder felt like sandpaper on my poor, rosacea-prone skin. This e.l.f. brush felt so velvety smooth on my face! It was so soft I wanted to rub it all over my body - sorry, it is just that soft.

  2. Anonymous
    Reviewed on Friday, March 22, 2013
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      4 / 4
    Two brushes that are the best...
    • The white handled angled brush and eye shadow brush (from the Essential line) picks up powdered shadow and glides it across my lid with ease, and the angled brush isn't too skinny nor fat for crease work. If you are looking for high perfomance eye shadow brushes for one dollar each these two are a perfect pair.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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