Essential Lipstick

by e.l.f. Cosmetics   Essential
Price:
$1 
Good Read Member Comments
Add To Faves»

Want to buy this product?

Category:
Makeup > Sensitive Skin Products > Lip Color
Last Updated:
12/27/2013
Jar Packaging:
No
Tested On Animals:
No

This lipstick has a satiny smooth texture that glides across lips and feels moisturizing. The deeply pigmented shades offer several attractive options, each of which has a slightly shiny finish. Ignore the claims that this is a long-wear formula because it isn’t, but it at least leaves a stain of color behind so your lips don’t look totally bare once it wears off. If you tend to have issues with lipstick feathering into fine lines around your mouth, this isn’t the lipstick for you. Otherwise, this is a good, budget-friendly option.

Pros:
  • Satiny smooth texture glides across lips.
  • Moisturizing feel.
  • Deeply pigmented, attractive shades.
  • Leaves a stain of color, even after it wears off.
Cons:
  • Not a long-wearing formula as claimed.
  • Feathers into fine lines around the mouth.

From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With almost every individual item selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.

e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" being sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. enjoyed sales last year of $5 million.

As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1, they're not going to be nearly as luxurious or innovative as the company proclaims (the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.

In addition to being found at some dollar stores, e.l.f. has expanded its distribution to selected Target stores and regional drugstores. However, the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains that raise the bar—at least to a height that's taller than your average elf!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

Member Comments

Write A Review»

No members have written a review yet. Be the first!

You May Also Like These Products From Paula's Choice

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

 

The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

585630-IIS2 v1.0.0.358 12/21/2014 12:10:36 AM
Skip to Top of Page
20% Off Retinol Products | FREE Shipping on Everything | FREE Eyeshadow Palette on $65+

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.