12.30.2013
2
e.l.f. Cosmetics
Studio Eyebrow Kit
Rating
$3
Category:Makeup > Eyebrow Fillers & Shapers > Brow Powder/Wax
Last Updated:12.30.2013
Jar Packaging:False
pH:
Tested on animals:No
Overview

Studio Eyebrow Kit features a pressed brow powder and creamy brow tint in one compact. The brow powder is silky and works well to fill in and define brows with soft color. The creamy brow tint, which is incorrectly labeled as a gel, is oil-based and imparts soft color that goes on sheer. The sheerness is good because the brow tint's hue is considerably darker than the brow powder. Used together this is a smart way to enhance brows and help keep stray hairs in place. The limited shades are best for light to medium brown eyebrows.

Claims
Ingredients
Brand Overview

e.l.f. At-A-Glance

Strengths: Bonafide beauty bargain prices; several praiseworthy makeup products including the powder blush, bronzer, and eyeshadows; some great face powders; oil-blotting papers are a steal; excellent brushes in the Studio line; a few good, inexpensive skincare products.

Weaknesses: Mostly average to poor skincare formulas; a multitude of terrible concealers; limited options for foundation; average to not-worth-it-at-any-price eyeliners (with the exception of one); some of the skincare products aren't on par with better formulated options that cost a bit more.

From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With many of the makeup products selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.

e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" once sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores like Target.

As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1 (OK, there's plenty for $3 and $5, too), they're not going to be nearly as luxurious or innovative as the company proclaims (most of the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.

This line can be found at select Target stores and some regional drugstores, but the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains (especially makeup brushes) that raise the bar—at least to a height that's taller than your average elf!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

Member Comments
Summary of Member Comments
Results
Value
Recommend
WRITE A COMMENT
Sort by:
Page
Saturday, January 03, 2015
elf studio eyebrow kit

I have only used this product for a week before my 16year old daughter took it from me and I'll just say it was OK on me, on her Wow!!!! Looked great, my brows are a mess, I think I do much better with Anastasia products, the eyebrow gel she has Is awesome.so what I'm trying to say is if your brows aren't over plucked and a mess, this product will probably work great, I love Paula, before I buy anything, I come to this website to see the review, I've been telling all my friends about it.THANKS:)

Value
Results
Recommend
Reviewed by
Gina A
Saturday, January 05, 2013
Together - not so much

My eyebrows are my biggest hurdle to do/master. To me the wax just doesn't apply right - it becomes matted/clumped. I applied the powder on top and still it was just so so. To use the powder alone isn't dark enough. I have found that using the Physician's formula pencil in a light shade (brown-beige) and then applying the powder part of this kit along with a clear brow gel makes for pretty good looking brows to me!

Recommend
Results
Value
Reviewed by
Peggy
WRITE A COMMENT
Enter a title for your review
 
First Name, Last Initial
Optional
Email Address
 
How would you rate this product on the following:
Results
Value
Recommend
     
     
     
Review
500 characters left
 
SUBMIT
CANCEL

Terms of Use

585632-IIS4 v1.0.0.369 2/27/2015 11:16:18 AM