Eyebrow Lifter & Filler

by e.l.f. Cosmetics   Studio
Price:
$3 
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Category:
Makeup > Eyebrow Fillers & Shapers > Brow Pencil
Last Updated:
12/27/2013
Jar Packaging:
No
Tested On Animals:
No

This is a dual-sided, slightly chunky pencil that includes a brow pencil one end and a creamy highlighter on the other. The pinky peach color and thick texture of the highlighter are wholly unattractive and the product tends to sit on top of skin, looking very artificial. The brow pencil isn't terrible, but it has a soft, creamy texture that isn't preferred to brow pencils that have a smooth, dry texture and powder finish.

From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With almost every individual item selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.

e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" being sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. enjoyed sales last year of $5 million.

As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1, they're not going to be nearly as luxurious or innovative as the company proclaims (the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.

In addition to being found at some dollar stores, e.l.f. has expanded its distribution to selected Target stores and regional drugstores. However, the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains that raise the bar—at least to a height that's taller than your average elf!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Heather N
    Reviewed on Wednesday, November 27, 2013
    • Results
      3 / 4
    • Value
      4 / 4
    • Recommend
      3 / 4
    I like it!
    • I'm Asian, and have always struggled with eyebrow pencils. I've tried $30 ones and $2 ones, and this pencil from ELF is my favourite so far. I've always used a brush to apply or at least blend once I've sketched in the brow. This pencil is creamy with solid coverage. It looks natural, not like I've drawn with a sharpie on my face. I like the lifter end as well. It does need to be blended as well, but that's normal. It really makes my brows look clean and sharp.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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